Ecig Businesses–we want you to thrive as we vape :)
So we are still in the infancy stages of electronic cigarettes and the risky market of uncertainty. There’s a chance of prohibition on the horizon, as well as the possibility of only the large corporations being able to handle any regulation mandates, if we don’t have complete prohibition. These are scary times for those that not only want or did quit smoking, but for those that want to continue vaping. Let’s face it, these are just as frightening times for those brave souls that ventured or want to venture into being entrepreneurs and helping the rest of us have access to equipment and ejuice [and INFORMATION].
So this post [and several other’s coming your way] is actually dedicated to the small businesses and to every Do-It-Yourself/your juice rawks my sawks hobbyist that thinks you gots the goods to start your own business. During hard economic times, people must take control of their destinies and dare to dream and make things happen. During hard economic times when people are losing their paychecks and often, their unemployment checks and stipends [if they were fortunate enough to have them]—people are breaking out of their boxes and trying something new. This also rings true for those that still have their current positions, but are so aware that tomorrow may change their fate that they wake, walk and sleep with their teeth on edge and dread opening up their mail boxes for the onslaught of bills—- except for those times that they are expecting vape mail, of course.
Why read what I have to say? At the end of the day, dear smart business person hoping to make a dream happen, I’m one of the hundreds, thousands and millions of customers that you want to attract to your company. While I may have moments of splurging and binge hobby buying [which is a huge bonus week for you –woohoo!] more often than not, I’m going to be the one sticking to a budget during these hard economic times and I’m going to spend my allotted funds on the companies that have a good product, a good website, a good vibe, and good customer service [and that I can tell are working their way up to “great” in all categories]. When I slate your company as one of the company that I want to do [repeated] business with —-I know that you have pleased my senses on many levels. You’ve supplied me with a good product that not only functions as it should, but it was aesthetically pleasing to my taste buds, my wallet and my feel good sensors. In return, I’ve become brand loyal to you and your business—I’m your rent, your electric bill, your overhead costs and I’m your advocating referral source. Essentially, I am [and others like me] your foundation to make your dreams a reality—and I am the flakey chick that believes in taking that fluffy stuff our dreams are made from and working towards it being our reality.
Wtf? Why would anyone want to start a business in this field during all of these uncertain times and why are others continuing to have a business that they fear will be folded soon? That’s a huge gamble—a larger gamble than starting other types of companies that doesn’t have their primary goods in jeopardy. You people are NUTS! !!!But before I watch them drag you away to the funny farm, I’d like to take a moment to say thank you for your courage and your spirit. But talk is cheap, so to put forward the worth of my thanks, I’m going to have some sit down at the kitchen table talks with you and we are going to see what we can make happen to lift up your business and marketing skills. *places seasonings on the table* Feel free to take from these ramblings whatever your heart and business desires —but don’t forget to have a grain of salt with it—and to toss a pinch over your shoulder if you spill it. Knocking on wood never hurts, either.
But you don’t know me and you know everything there is to know about your business, why sit at the kitchen table with me? First let me spell something out very clear for you—I am not here to sell you a damn thing. I want to be healthy and I want to stay off of analogs. I’m grateful to the Ecig Advanced, not only for their fantastic community that is continually growing, but for the opportunities to help those that struggle [emotionally and financially] to earn the opportunities to try out products to help them become healthy. This is my “Pay it Forward” contribution and I hope that some of you will join me and with all sincerity, I hope that some of the things that I have to say will help you with your businesses. I’d like to see the small business thrive so that no matter what happens with the legal situation of ecigs, that you are OK in the end and not financially devastated. If the big companies take over, then your product and business should be strong enough to sell to the big companies. When the big boy players enter the scene then you should be ready to hand them their tab. Absolutely no legal advice during these conversations, though there will be times that I’ll point out when you should need to consult professionals in specific fields.
So come on, have a seat at my kitchen table. Let me show you how to sell to me. I’d love to be dominated by your branding.
Forthcoming topics include:
- Your brand
- Your website
- What makes us tick
- What turns us off
- Attracting traffic
- You got me here—now how are you going to keep me?
If you have something that you would like to have discussed or shared, let me know—we can slate it for a future post. Until then, we have some passionate work ahead of us.
Happy mail is vape mail—will it be coming from your company?