Can Energy Shisha Give the E-Cig World a Kick of Caffeine?
Electronic cigarettes have been with us for several years now, and other than new e-liquid flavours and different coloured LED tips, there really aren’t anything new and interesting being offered in the e-cig world. Energy Shisha, however, is a definite new kid on the block, offering caffeine hits rather than nicotine hits. The device offers an energy booster in the form of a purple, crystal tipped electronic flavoured cigarette with a caffeine and taurine typically found in energy drinks. People most likely to use this product are students, truckers, clubbers, and anyone who needs a boost when burning the midnight oil. But will Energy Shisha really appeal to people in the same way that electronic cigarettes have?
Electronic cigarettes have been successful (Forbes, ‘Electronic cigarettes Sales Pass $1bn’ 2013) because they fill a need – the need to continue the physical act of smoking whilst avoiding any of the dangerous chemicals inherent in regular tobacco cigarettes. The explosion of the e-cig market has yet to challenge advances made by the energy drinks leviathan. Red Bull – just one of the many energy drinks on sale recorded US sales alone of $3.433 billion dollars, between July 2012 – July 2013 (Energy Fiend, ‘The Top 15 Energy Drink Brands’ 2013).
Energy Shisha are in the business of providing energy and helping to relieve fatigue, just as energy drinks are. Unlike e-cigs, they are not skulking in the shadow of the Food and Drugs Agency in the USA (FDA) and MHRA in the UK. Shisha sticks, like energy drinks, contain no nicotine and no carcinogens, and carry a greater concern with the regulatory bodies as much as energy drinks carry. According to the Energy Shisha website, 300 puffs on a shisha stick is the equivalent affect of drinking 15 regular cans of energy drink (15 standard energy drinks at 80mg/can is 1200mg of caffeine). Smoking caffeine means it goes straight into your system though you’ll notice that the packet cautions “no more than five 3 second puffs per session”.
So what is the low-down on Energy Shisha? First of all, the facts and figures.
- Energy Shisha Box
- Energy Shisha Box
- propylene glycol,
- caffeine (0.3% per ml) and taurine.
- Nicotine free
- Sugar free
- Calorie free
According to the manufacturers, Energy Shisha can boost your performance and keep tiredness and fatigue well at bay. Its ability to enhance sensory activity and increase alertness should certainly benefit students who are up all night studying for coursework (or out nightclubbing), and anyone on the graveyard shift who will appreciate a caffeine kick during break time. It remains to be seen if Energy Shisha will catch the minds (pun intended) of coffee and energy drinkers, but it may have a wide reach considering the device is free of sugar and calories.
The Energy Shisha is available in many nightclubs and music venues throughout the United Kingdom. Expect to see them floating around an all-night dance floor near you. And it won’t just be the clubbers – DJs will no doubt find the devices handy as well as a fashion statement.
The question remains whether or not Energy Shishas will become as commonplace as electronic cigarettes. The energy drink industry has exploded in recent years, with more and more people relying on the quick caffeine hits to help them fight fatigue and conquer the night. The electronic cigarette continues to grow, fighting the regulatory bodies trying to capture the market for cigarettes whilst the energy drink market thunders on. Will the manufactures of e-cigs learn the lesson from the caffeine-hungry masses and jump on the Energy Shisha bandwagon?
This article was written and submitted by David Benjamin from Vape Club, an electronic cigarette brand, with view to becoming a online store for a wide range of e-cigs from individual disposables to fully kitted cig-a-likes starter kits and vaping paraphernalia in the United Kingdom.