Blu Cig Reviews
The new kit from Blu Cigs comes with a whole slew of upgrades including an updated, very modern box. “Rise From The Ashes” is their new tagline, so Blu hasn’t lost any of their marketing wizardry, employing subtle but attractive graphics. They’ve swapped out the tired magnet-flap box for a top-sliding box with everything neatly stacked. The packaging inside is a little reminiscent of Apple’s packaging and it’s a fair use of the concept as this product is all about innovation.
Concerning innovation, there’s much to say about the new personal charging case (PCC). Right away I noticed the no-screw charging port for the battery. The battery can be simply dropped in and when the pack is closed, it charges. This is really great, especially for people like me with hot-dog fingers and the dexterity of a lobster. Gone are the frustrating days of trying to screw the battery into the pack and the feeling of performing surgery on an insect. The pack also lights up on opening, so you can see what you’re doing. The PCC has two triple-light indicators on the side, one for PCC charge and battery charge each. The “social” feature on the pack is an interesting inclusion in the new kit: the pack will vibrate and flash whenever another Blu user or retail location is within fifty feet. For some, this might seem a bit much, for others, a good reason to chat with a fellow e-cig user. However, I’m curious what affect this might have on the battery life. It’s not really needed. Regardless, bringing e-cig users together is a big step in changing attitudes and educating about electronic cigarettes. Even more impressive is that the pack uses a micro USB connection, which upon the release of software from blu, will allow the user to store and share social media (Facebook/Twitter) information in the pack. And if you don’t want to use it, you can easily turn the function on and off.
Blu’s battery is one of the biggest upgrades in the new kit and it’s kept the cigarette sized length, making it one of the best transition products around. It’s incredibly light and easy to manipulate in your fingers. Of course like all super-mini or micro batteries, the life here is substantially shorter than many of the longer or bulkier batteries out there. However, Blu has listened to their customers and added the option to purchase a “100” length battery instead, which is a boon to anyone that puffs up a storm. In terms of responsiveness, the blu battery is extremely responsive and sometimes too responsive. Though if you keep the battery in the pack for storage (as the manual advises) it’s not really a problem.
This is another category where Blu has done some work to legitimize e-cigs, through their exclusive use of Johnson Creek e-liquid. This is kind of old news, as Johnson Creek has been known for some time now as being the cleanest, most transparent and quality controlled e-juice vendor around. With Blu sticking with them for their product, has done a lot to allay general fears (often irrational) about electronic cigarettes. Beyond public opinion though, Blu’s new cartomizers produce an incredible amount of vapor with a very easy draw. This is of course in part to their use of 100% vegetable glycerin (VG), but their new cartomizers seem to last longer and crank out more vapor than previous versions. When I’d reviewed the ProSmoke earlier this year, another super-mini unit using 100% VG, I’d said that you won’t find another mini e-cig with that kind of vapor production. I may have to take that statement back, as these cartomizers produce as much, if not more than the three-piece from ProSmoke. The same flavors are still offered here and while they’re not as strong-tasting as many flavors you’ll find out there (an inherent quality of VG) they’re much improved- likely some of the best you’ll find among 100% VG liquids.
Overall (Not An Average) 5/5
I’ve given this kit an overall perfect score for a couple of broad reasons, among all the little things that I like about this kit. I’ve mentioned one throughout this review: Blu has put in the extra work. The continued use of Johnson Creek and their high quality juice and the sheer presence of their brand- these have gone a long way to further the knowledge that electronic cigarettes are legitimate, safe and have the potential to save lives. The other broad reason is simply this kit’s value as a transition product for the beginner (from cigarettes to e-cigarettes). While this kit might not work for some of the more experienced vapers out there who aren’t willing to give up the performance of mods or bigger units, for the smoker who’s ready to throw out the cigarettes and replace it with something satisfying, this will hit the mark every time. The easy-to-use, advanced PCC and the small size of the battery, combined with great vapor production make this kit remarkably impressive.