Survey: 82% of US Convenience Stores Sell E-Cigs And More

Klaus Kneale
by Klaus Kneale
3 Comments
September 28, 2012

A survey of U.S. convenience stores by Swiss global financial services company UBS has shed some light on the current electronic cigarette market.  The survey of some 10,000 stores asked about their dealing with e-cigs and their expectations for the future.

The single most impressive finding is that despite e-cigs only having a market for a couple years, a whooping 82% of convenience stores currently offer them to customers.  Of stores that offer electronic cigarettes, 32% offer 3 or more competing brands.

Stores have also been seeing growth in e-cig sales and expect it to continue.  The lion’s share of stores (80%) have seen growth in the last 12 months.  78% expect growth to continue (20% responded as Not certain).

The industry is also far more fragmented than many probably believe.  Currently, there are more than 250 brands fighting for space in the electronic cigarette market.  One of the survey questions asked What is your best selling e-cig brand? The survey offered NJOY, Vapor (Krave), Metro, Smoker Friendly, blu, and other as possible answers.  Other was selected by 41% of the stores, NJOY followed at 32%, and blu came up last at 2%.  This may soon change as Lorillard (purchasers of blu) implement a more extensive sales campaign.

Similar to a survey done by Wells Fargo, UBS sees regulation, tax, and patent litigation as a source of continued uncertainty for the industry.  States continue to push individual regulations for e-cigs, it is unclear if tobacco taxes will come to affect e-cigs (they already do in Minnesota), and Ruyan–the debatable originators of the e-cig–continue to push for a piece of other companies’ income.

Still, UBS sees the transition to electronic cigarettes as one that will take time.  From the introduction of cigarettes in the late 1800′s to when they truly took over the tobacco market from smokeless spanned about 45 years.  However, if e-cigs take 1% of the cigarette market, that equates to upwards of $1 billion in retail sales.  This makes e-cigs a more viable market than some would give it credit for being.

The fast moving changes that social media and global communication networks have made possible could make the transition from conventional to electronic cigarettes something that could happen in less than a decade.

Comments

3 Responses to “Survey: 82% of US Convenience Stores Sell E-Cigs And More”

      MorrinB on October 4th, 2012 4:11 am

      It is good to know that e-cigs are out there, even if they aren’t the best one. I live in a tiny town that has one gas station and even they carry a brand of disposables and a cheap kit. I wouldn’t want to have to use it, but it’s good to know it’s there and available if a disaster ever strikes at my home.

        Karla Lyle on October 30th, 2012 10:33 am

        That is great. The more people see them out there the better chance they have to stop smoking and pick up vaping. I saw my first ecig at the mall and although I didn’t buy it there it taught me what ecigs were and from there i did more research and after 20 years of smoking have been cigarette free for almost a year.

          Nev NYC on April 8th, 2013 12:35 am

          it seems as though those numbers may have increased since this study was conducted. I see at least 1 brand of disposeable ecigs in at least 9 out of 10 stores and most do have more than one brand. At the Moment Blu seems to be everywhere. I’d hate to see a Sin tax placed on ecigs. its a healthier alternative to traditional cigarettes without a doubt.

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