Smoke Free Alternatives Trade Association Launches

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Another trade association in the sphere of electronic cigarettes is getting itself organized and launched.  The Smoke Free Alternatives Trade Association (SFATA) is primarily focused on keeping electronic cigarettes from being officially designated as tobacco products.

Electronic cigarette companies V2 and Green Smoke are currently at the core of SFATA (pronounced roughly “Suffodda”).  It’s likely more organizations will join more officially once it’s clear who exactly will be running the association, how decisions will be made, and so on.  Word is, SFATA will be announcing who will be its executive director soon.

Many trade groups and companies in the e-cig space aren’t as concerned about carving out a distinct space for electronic cigarettes.  SFATA believes that if e-cigs are grouped in with tobacco products, the regulations imposed on them wouldn’t just be unfair, they would be downright destructive.

Officially grouped in as tobacco products, electronic cigarettes would be regulated by the FDA and subject to the same excessively high taxes many states place on conventional cigarettes.  The FDA would likely impose heavy restrictions on flavors, online sales (essentially banning them), and manufacturing processes.  The impact could cripple the industry and place it near entirely into the hands of Big Tobacco.  At least, this is the primary concern of SFATA and it seems like a viable one.

SFATA’s ideal goal is to carve out a unique category under which e-cigs can exist and appropriately be regulated.  To that, we say an honest Good luck and godspeed.

Visit the SFATA website and learn more at SFATA.org.

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35 Comments

  1. JAY73 says

    YET ANOTHER STEP IN THE RIGHT DIRECTION I WISH THEM ALL THE LUCK IN THE WORLD. AS VAPORS I THINK SOMETIMES WE GET TO WRAPED UP IN THE NEWEST PRODUCTS AND THE PERSUIT OF OUR PERFECT VAPE TO REMEMBER WE ARE NOT OUT OF THE WOODS YET. SFATA AND AEMSA, AND LETS NOT FORGET CASA ARE THEIR WORKING TO GIVE US A FAIR SHAKE..

  2. Jessica says

    Great to hear that another organization has come together to support the longevity and success of electronic cigarettes! Thanks for sharing!

  3. JAY73 says

    YET ANOTHER STEP IN THE RIGHT DIRECTION. I THINK AS VAPORS WE SOMETIMES GET LOST ON ALL THE NEW PRODUCTS AND FINDING OUR PERFECT VAPE TO REALIZE WE ARE NOT OUT OF THE WOODS YET. THANK GOD FOR GROUPS LIKE SFATA, AEMSA, AND LETS NOT FORGET ABOUT CASA CAUSE THEY GOT OUR BACKS. SO LETS SUPPORT THESE GUY’S ANY WAY WE CAN!…

  4. Jeff Baldwin says

    It’s interesting to see how each ecig manufacturer is preparing for this pending future legislation. Some are planning on fighting it – while others are preparing for it by getting their products sold at as many retail places as possible. It seems like those fighting for it are hesitant because fighting for it would not only help them, but also help every single one of their competitors.

  5. Michael says

    See here’s the problem with this initiative – what kept eCigs alive after the NJOY trial is that eCigs had to be classified as tobacco products or they would have been reclassified as nicotine delivery devices putting them in the hands of big pharma and clinical FDA trials.

    The best we can hope for is for SFATA and hopefully Lorrilard to use their lobby power to carve out a niche of eCigs within the tobacco category that comes with looser regulations…that’s where the fight should take place…

    Or I would ask to SFATA – where exactly do you plan to have eCigs placed in classification if you don’t go the tobacco route and don’t want drug delivery device classification (which is even worse)? By law eCigs are tobacco products because the nicotine contained in the liquid is derived from whole-leaf tobacco…you can find this definition in The Tobacco Act…

    if they have some magic trick up their sleeve where they can get eCigs declassified as tobacco products…and then not recategorized as nicotine delivery devices then I salute them…

    if not – it’s back to the drawing board on their charter & strategy…

    best strategy is to raise that lobby $$ and hit Washington DC running…

  6. Mike says

    we shall overcome, we are participating in what is to become the future, kind of like the first people to use MP3 players.

  7. Steve Mitchell says

    Great start to get things going in the right way.

  8. MorrinB says

    Good to see a trade organization on our side!!!

  9. alejandro says

    This is a good start

  10. Philippe Caron-Boutin says

    Great news!

  11. brianwilson says

    I like it. Nice approach

  12. RCO67 says

    All publicity to the cause is good. This group should at least be able to help bring forth some rational discussion on ecigs instead of just ANTZ propaganda spewing out un- or under challenged.

  13. unclerj says

    Nice to see we are getting more and more support!

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