Smoke Free Alternatives Trade Association Launches

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Another trade association in the sphere of electronic cigarettes is getting itself organized and launched.  The Smoke Free Alternatives Trade Association (SFATA) is primarily focused on keeping electronic cigarettes from being officially designated as tobacco products.

Electronic cigarette companies V2 and Green Smoke are currently at the core of SFATA (pronounced roughly “Suffodda”).  It’s likely more organizations will join more officially once it’s clear who exactly will be running the association, how decisions will be made, and so on.  Word is, SFATA will be announcing who will be its executive director soon.

Many trade groups and companies in the e-cig space aren’t as concerned about carving out a distinct space for electronic cigarettes.  SFATA believes that if e-cigs are grouped in with tobacco products, the regulations imposed on them wouldn’t just be unfair, they would be downright destructive.

Officially grouped in as tobacco products, electronic cigarettes would be regulated by the FDA and subject to the same excessively high taxes many states place on conventional cigarettes.  The FDA would likely impose heavy restrictions on flavors, online sales (essentially banning them), and manufacturing processes.  The impact could cripple the industry and place it near entirely into the hands of Big Tobacco.  At least, this is the primary concern of SFATA and it seems like a viable one.

SFATA’s ideal goal is to carve out a unique category under which e-cigs can exist and appropriately be regulated.  To that, we say an honest Good luck and godspeed.

Visit the SFATA website and learn more at

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