Safecig Returns, Plans To Manufacture In U.S.

Klaus Kneale
by Klaus Kneale
February 27, 2013

(EDIT: This article may be wildly false and misleading.  More information here.)

After a bit of speculation regarding the sudden disappearance of The Safe Cig electronic cigarette company from the market, it appears we have a clue what’s going on.  A video posted to Safecig’s Youtube profile the night of February 26th announces a partnership with the Seminole tribe in Florida to sell electronic cigarettes together.  SafeCig and Seminole Ecigs were already working together.  Despite the announcement, Safecig’s website remains offline.

It appears this is more than a simple supplier relationship as it was before.  By our understanding, Safecig was already providing Seminole with its Aurora as the relabeled Seminole Unconquered to be sold in Seminole casinos and smoke shops.  This new shake up is a whole different deal however, focusing far more on Safecig’s plans to bring electronic cigarette manufacturing operations online within the United States.

We connected with Safecig owner John Deak who had the following to say about the partnership:

“We haven’t gone anywhere,” says Deak, referring the recent absence of Safecig from the market.  “This is just the beginning to a bigger & brighter future for the manufacturing of electronic cigarettes.  Seven years ago, when me & my brother Rob introduced e-cig’s to America, we never could have imagined  it turning into the industry it has today.  We feel a responsibility to the industry as a whole to deliver world class ecigs to everyone, not just Safecig customers – all of that begins with design & the quality of manufacturing.  Someone has to be the market leader and clean this industry up & I really think that there is no one better to do it then Safecig & the Seminole Tribe.  Together were going to build & manufacture the most advanced Electronic Cigarettes & Cigars the world has ever seen, and were going to do it here in our home – America.”

You can check out the announcement video here — with appearances from Safecig owners the Deaks, electronic cigarette inventor Herbert Gilbert (disputed), and members of the Seminole tribe.  It’s unclear from the video what exactly the new Safecig will look like and if it will even look any different from the old Safecig.

Still, if the plan is to bring manufacturing operations to the U.S., many e-cig users may find themselves feeling far more comfortable buying from Safecig than companies with operations based in China where standards can be questionable at the best of times.  Linking itself to the Seminole tribe may also be a way for Safecig to hedge its bets in the coming regulation battle.  Both seem like smart moves to us.


37 Responses to “Safecig Returns, Plans To Manufacture In U.S.”

      Ms Puffinstuff on February 27th, 2013 2:50 pm

      That’s good news all around. If Native American tribes get into it more deeply, that could be a win/win for the tribes and for the consumer. Plus a lot of them already have experience with dealing with BT and attempts to regulate them out of the analog business and they (at least our local tribes) have stayed a step ahead of the game. Hopefully it’ll work out with this much better product.

        Michelle on February 27th, 2013 2:55 pm

        Good news

          Josh on February 27th, 2013 3:28 pm

          They are criminals. They owe their employees hundreds of thousands of dollars. There are no less than 5 pending labor disputes between them and employees in LA alone. They owe their vendors thousands of dollars. They have constantly lied to their customers about their products. They are not to be trusted.

            kkneale on February 27th, 2013 3:45 pm

            @josh — We’d be interested in hearing more about this from anyone in the know. You and anyone else can reach me at

              David Owens on February 27th, 2013 3:54 pm

              There was never a doubt in my mind that they were up to something good. Ive been with safecig for 4 years and they never let me down, I’m excited for the new partnership & Im proud that they will start manufacturing in America!!! Let see what the FDA says now – To a Actual Government producing Ecigs!!! Good Move….

                RCO67 on February 27th, 2013 4:24 pm

                Any U.S.manufacturing can only be a good thing for the economy..

                  Mike on February 27th, 2013 4:56 pm

                  This could undoubtedly be the smartest move a Ecig company could have ever made, The Seminole Tribe & Safecig could very well be responsible for keeping the industry alive for all of us and kicking the FDA’s butt out the door.

                    Morrinb on February 27th, 2013 5:30 pm

                    I would definitely be happy to see more made in the USA.

                      Karla Lyle (MsV8PR) on February 27th, 2013 5:41 pm

                      That is kinda cool that they will be a US company although their customer service was awful and their prices are already high. I would think that would only make their prices higher.

                        Gale Jenkins - a little town in Texas on February 27th, 2013 5:47 pm

                        This is Fantastic news! Creating new jobs in America. If safecig pulls this off they might actually have a chance at beating big tobacco someday. Please keep us informed, this interests me a great deal. Thanks ecig advanced for clearing up things!

                          Glenda on February 27th, 2013 10:41 pm

                          I don’t care what their grand plans are. They left their customers hanging out to dry with no communication about why they were constantly out of stock and then didn’t bother filling their final orders. Their name is trash all over the internet and I will never buy another thing from them again. My final purchase is in dispute right now because they charged my card but never sent the product. Not surprised to hear about the employees they owe money to. Check the Better Business Bureau complaints. They are criminals for sure.

                            Gordon on February 27th, 2013 11:36 pm

                            Overall this is Great News for everyone… If done right they could potentially destroy anyone in the market. Curious to see how they progress and if they will go public and offer shares up of the company, that would be a smart buy.

                              saboinia on February 28th, 2013 12:16 am

                              good news indeed

                                mrcrunch08 on February 28th, 2013 12:25 am

                                This is exciting news. Hopefully with the advances they plan to make it will encourage more smokers to make the switch.

                                  crystalT64 on February 28th, 2013 12:34 am

                                  Not sure what to think when i read Glenda’s post, that is not good business practice to not fulfill orders and keep money. I don’t know enough about this company to really comment but will definitely be watching.

                                    Paul .T on February 28th, 2013 12:56 am

                                    ANY Company that creates Job’s in America has my Vote! The Safe Cig was always a great company, maybe they made some mistakes but overall the uncertainty of this industry is unbearable and its about time somebody grew some balls and stepped up to fight for us. So instead of complaining about your order in a news article which makes no sense – be glad that somebody is trying to preserve this technology to save lives. Safecig & The Seminole Tribe have my full support.

                                      Ralph on February 28th, 2013 1:45 am

                                      but what about long waits from china.. lawl

                                        Wilson on February 28th, 2013 4:29 am

                                        Well, Looks like Safecig & Blu Cigs are gonna be about the only Ecig Companies left in Business come April when the FDA shuts down the rest of the companies. Genius move by Jon Deak & his team.

                                          Chad on February 28th, 2013 5:48 am

                                          Made in the USA! Nice.

                                            Todd on February 28th, 2013 8:29 am

                                            It’s good to see a restructure built around the USA – but if these few random posts of people being left high and dry turn out to be true…. sounds bad. Would be nice to have more details on if and how bad that was…

                                              John "Shub" Fellhoelter on February 28th, 2013 4:09 pm

                                              Made in the USA, improvements. And native americans aren’t restricted by the same laws, either!

                                                Zane on February 28th, 2013 6:31 pm


                                                  brianwilson on February 28th, 2013 8:05 pm


                                                    Dawn Thorton on February 28th, 2013 9:29 pm

                                                    Safecig is the best in the business, Ive been a proud customer of theirs for years and Im even more proud now. I’m happy to hear they didn’t sell their company to Phillip Morris or someone like that. Let me know if your hiring for the manufacturing plant in Florida, I would love to be part of a team like yours.

                                                      slap_maxwell on March 1st, 2013 5:19 am

                                                      That *is* interesting; especially the American indian/regulation aspect. Not a bad move on their part at all!

                                                        Philippe Caron-Boutin on March 1st, 2013 9:15 pm

                                                        nice post

                                                          Johnathan Brown (Sepsis) on March 2nd, 2013 12:15 am

                                                          Well, that is some good news for a lot of people.

                                                            Courtney C on March 2nd, 2013 1:56 pm

                                                            made in USA!

                                                              Flux83 on March 2nd, 2013 6:05 pm

                                                              I am glad there get things resolved I have head good things about this company.

                                                                chuckss on March 3rd, 2013 12:19 am

                                                                good news, glad to be getting some manufacturing back in the states.

                                                                  Doubtful on March 5th, 2013 3:29 am

                                                                  As Glenda stated, I doubt things are all sunny at the Safecig. Unsure what Jon Deak may have told you, but here is something his brother Rob Deak posted on a Tumblr site:

                                                                    mongrel on March 6th, 2013 2:22 am

                                                                    Oh My!

                                                                      Aaron on March 10th, 2013 8:09 am

                                                                      Good ol’ USA made

                                                                        Donald Hammond on March 10th, 2013 11:18 am

                                                                        Wonder if they will raise their prices now. They were already pretty high.

                                                                          Sam on March 10th, 2013 4:49 pm

                                                                          Well the FDA can still come in and have an effect with the Seminole Brand, not only that but Perkins Coie is Dragon Night/Ruyan Attorney which they are filing law suit against a lot of company’s for patent infringement!!

                                                                            Dale Van Droof on April 13th, 2013 1:10 am

                                                                            Great to hear they will be creating manufacturing jobs in the good ol’ US of A!

                                                                              unclerj on November 7th, 2013 9:40 am

                                                                              It will indeed be interesting to see what if anything comes out of this joint venture.

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