Talking with Safecig on Aurora and Seminole Unconquered

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In a press release today, Safecig has announced two new electronic cigarette product lines in collaboration with the Seminole Tribe of Florida: Seminole Unconquered and Safecig’s new Aurora line of disposables. Ecig Advanced’s Matt Olmstead spoke with Joshua Krane of Safecig this week on these new product lines. Click play below to hear the interview (17m).

The first, the Seminole Unconquered will be sold through Seminole casinos, smoke shops and online. Seminole Unconquered as of now will be sold as 3-packs of disposable e-cigarettes and single pack e-cigars. This new line of disposables will also be sold by Safecig as the Aurora line. The Aurora boasts a very high puff count (120) in combination with an extremely lightweight, cigarette-like design that has a softer feel to the outside of the cartomizer, allowing the user to hold it in their lips like a traditional cigarette. The Aurora will come in at $29.99 for a 3-pack with a launch-time sale price of $24.99.

It’s exciting to see this partnership launch with the Seminole tribe, providing even more outlets for the power of e-cigarettes as an alternative. It will certainly also be of interest to see how successful they are in the casino setting over other traditional settings like drug stores and gas stations. Towards the product itself, the Aurora/Seminole Unconquered sounds like another step in the right direction in terms of building better transition products. Lately we’ve seen trends in the disposable e-cigarette market toward developing higher performing units (like the Firebrand Powerbolt) with a design that better fits the smoker’s expectations in terms of tactile experience (like the NJOY King). We’re excited to see how the Seminole Unconquered and Aurora perform firsthand while emulating the smoking experience, making that transition even easier than it already is.

To find out more about Seminole Unconquered, you can visit their site at

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  1. forpetessake says

    ”a softer feel to the outside of the cartomizer, allowing the user to hold it in their lips like a traditional cigarette”

    That is interesting….that may be the holy grail of pen style ecigs. Getting the feel of an analog might help win over folks.

    Very interesting and congrats to Safecig!

  2. runarnd says

    I’ve always been on the mindset of the more exposure and the more in your face these can be – the better! This sounds like a great venue indeed to expose another group of people to the ecig industry. I especially loved the comment of “The Seminoles are the only nation to never be conquered on American soil” Something about that just struck me as very cool!

    Here’s to it being a well made ecig! Those 1st impressions can make or break a new vaper for sure!

  3. Patthib says

    I think this is a great step! I am glad to see e-cigs more readily available. Now if we could just get basic supplies available life would be perfect! hehe

  4. Holly DeLain says

    I really think it will be a huge hit in the casinos! What goes better with gambling and a beer than an e-cig?! Love it! The more exposure the better.

  5. Phil says

    Safeciig will destroy all the other brands, mark my words….its only a matter of time.

  6. mare1077 says

    Anywhere they want to put ecigs, I am all for it! I think they will do very well in the casino environment.

    While I don’t know many people that stick with the cig-a-like style ecig for very long, I think the idea of the softer feel and being able to hold it in your mouth like a real cigarette will indeed help some people make the transition to ecigs!

    WOOHOO for progress!

  7. John says

    The more exposure the better… as long as it’s positive… which there seems to be so much positivity on it… The more places that allow it specifically, the better!

  8. Amanda says

    Exactly John

  9. imtheboss says

    That is awesome

  10. smokin hot says

    Did safe cig close down? their website is not working anymore.

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