Reynolds American is Releasing the “Perfect Puff”

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Kentucky.com posted an article today, originally reported by Michael Felberbaum with the Associated Press, about the tobacco company Reynolds American. They announced that it will be releasing the revamped version of the Vuse-brand electronic cigarette.

The move, announced Thursday by the owner of the nation’s second-biggest tobacco company, is its first statewide e-cigarette distribution and is the latest in an industry wide push to diversify beyond the traditional cigarette business, which has become tougher in the face of tax hikes, smoking bans, health concerns and social stigma.

The company which sells many tobacco products including Camel, Pall Mall and Natural American Spirit cigarettes, as well as Grizzly smokeless tobacco, will begin the release in Colorado sometime in July. They have yet to announce the size of this release, but have said that they will be advertising on TV. As we all know, this is something tobacco companies have been unable to do, until now…

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Stephanie Cordisco, president of R.J. Reynolds Vapor Co. says this of ecigs:

E-cigarettes maintain the “familiar ritual of the cigarette,” but most of the more than 250 brands available – hand-assembled and imported from overseas – have taste and performance issues, Cordisco said. And unlike their Marlboro or Camel cigarettes that let smokers see the pack getting emptier, smokers using their electronic counterparts often can’t tell when they are getting close to running out of vapor or battery power.

Reynolds believes its updated electronic cigarette “delivers on what smokers want,” by addressing those concerns.

They are claiming that their version of the Vuse ecig will last about as long as 1 pack and cost $10. This will include the USB charger and the refills will cost $6, carrying only tobacco and methol flavors. They will also have kits available for $30.

And we also know, this is why they’re joining the ecig world:

The market for e-cigarettes has grown from the thousands of users in 2006 to several million worldwide. Analysts estimate sales could double this year to $1 billion. Some go as far as saying consumption of e-cigs could surpass consumption of traditional cigarettes in the next decade. Tobacco company executives even noted that e-cigarettes drove total industry cigarette volumes down about 600 million cigarettes, or about 1 percent, during the first quarter, excluding Internet sales – a major avenue for e-cig purchases.

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Do you think all the big tobacco companies getting into the electronic cigarette business is a good move? Let me know your thoughts!

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