Reynolds American is Releasing the “Perfect Puff”

Abby Olmstead
by Abby Olmstead
June 7, 2013 posted an article today, originally reported by Michael Felberbaum with the Associated Press, about the tobacco company Reynolds American. They announced that it will be releasing the revamped version of the Vuse-brand electronic cigarette.

The move, announced Thursday by the owner of the nation’s second-biggest tobacco company, is its first statewide e-cigarette distribution and is the latest in an industry wide push to diversify beyond the traditional cigarette business, which has become tougher in the face of tax hikes, smoking bans, health concerns and social stigma.

The company which sells many tobacco products including¬†Camel, Pall Mall and Natural American Spirit cigarettes, as well as Grizzly smokeless tobacco, will begin the release in Colorado sometime in July. They have yet to announce the size of this release, but have said that they will be advertising on TV. As we all know, this is something tobacco companies have been unable to do, until now…


Stephanie Cordisco, president of R.J. Reynolds Vapor Co. says this of ecigs:

E-cigarettes maintain the “familiar ritual of the cigarette,” but most of the more than 250 brands available – hand-assembled and imported from overseas – have taste and performance issues, Cordisco said. And unlike their Marlboro or Camel cigarettes that let smokers see the pack getting emptier, smokers using their electronic counterparts often can’t tell when they are getting close to running out of vapor or battery power.

Reynolds believes its updated electronic cigarette “delivers on what smokers want,” by addressing those concerns.

They are claiming that their version of the Vuse ecig will last about as long as 1 pack and cost $10. This will include the USB charger and the refills will cost $6, carrying only tobacco and methol flavors. They will also have kits available for $30.

And we also know, this is why they’re joining the ecig world:

The market for e-cigarettes has grown from the thousands of users in 2006 to several million worldwide. Analysts estimate sales could double this year to $1 billion. Some go as far as saying consumption of e-cigs could surpass consumption of traditional cigarettes in the next decade. Tobacco company executives even noted that e-cigarettes drove total industry cigarette volumes down about 600 million cigarettes, or about 1 percent, during the first quarter, excluding Internet sales – a major avenue for e-cig purchases.

Do you think all the big tobacco companies getting into the electronic cigarette business is a good move? Let me know your thoughts!


17 Responses to “Reynolds American is Releasing the “Perfect Puff””

      kelli perkins on June 7th, 2013 3:21 pm

      I will not buy my products ever from them or the other big companies. I support the lil guy myself.
      We need more resellers is all.

        ed west on June 7th, 2013 3:31 pm

        Which side of their faces are they speaking out of today?

          tiffany on June 7th, 2013 3:57 pm

          i guess if it gets the word out about vaping, then that is better for everyone… but their version is more expensive than smoking, oopps!

            Michael on June 7th, 2013 4:29 pm

            After all they have done to hurt the electronic cigarette industry, they want to crash the party? If they do some serious advertising about the benefits of electronic cigarettes AND if they are willing to compete merely on the merits of their product in the open market… then fine. I’d welcome them to the party.

            HOWEVER, “big tobacco” has much to make up for, including trying to ban Internet sales to “protect the children” when the truth is that is where most of their competitors do business and it was merely an attempt to shut them down. I mean they SELL cigarettes to kids in China, so I don’t think it was out of concern for kids.

            Personally I prefer fruit flavors, but I notice Reynolds is only going to carry tobacco and menthol. I suspect they are going to try that bogus stunt about e-cigs being offered in flavors to lure children in.

            They tried that with clove cigarettes too, and there they unfortunately succeeded at getting Congress to ban them. Unfortunate because it was just unfair and underhanded… and now clove cigarettes are merely larger, more harmful, and called cigars because the only cigarettes now allowed BY LAW (thanks to their efforts) are tobacco and menthol. Their limited flavor selection makes me suspicious.

              slap_maxwell on June 7th, 2013 4:50 pm

              I’ve got no issues with it; I’ll check Vuze out when it becomes available just to formulate my own idea and opinion. For those of you who are agitated about “big tobacco”…remember, it’s Big Government that is the cause of most issues we as Americans encounter with any big business.

                Lesa Brooks on June 7th, 2013 4:52 pm

                I agree with Michael that they have a lot to make up for before I will take them seriously. They are just in it for the money like they are with regular cigarettes and I hope they don’t hurt this industry anymore than they already have in the name of their bottom line.

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