It seems Big Tobacco companies aren’t the only ones looking to benefit from the growing electronic cigarette market. Playboy announced earlier this week that it would be launching a vapor product line of its own. The Playboy Premium Electronic Cigarette line will be available come this fall.
Playboy is an interesting company to jump in the ring and start selling electronic cigarettes. E-cigs present an opportunity to reclaim the Playboy lifestyle of decades ago without many of the restrictions and disadvantages of smoking. It’s a very interesting notion. Clearly someone over at Playboy believes e-cigs are here for the long haul.
You can check out the new line at Playboyecigs.com. Some of the disposables look almost identical to the NJOY King line. Perhaps they have a line to NJOY’s manufacturing partner — or NJOY simply agreed to slap the Playboy logo on their e-cigs.
You can read the announcement here.