Phillip Morris: The Devil In The Details?

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I stumbled upon a blog post on a site called E-Juice Connoisseur that brought up some interesting points about Phillip Morris (or more specifically Altria). It concerns their recent request that the FDA  include “Good Manufacturing Practices that enable consistent product performance and reduced variability” as part of their regulation of electronic cigarettes.

The problem begins to become apparent when you notice that tobacco companies keep referring to electronic cigarettes as tobacco products. Because, according to E-Juice Connoisseur “Altria’s Nu Mark MarkTen E-cigarettes will turn a higher profit if E-liquid is regulated as a tobacco product, by which Altria is already prepared to abide.  And abiding by the FDA’s tobacco regulations is something that only the wealthiest corporations can afford to successfully finance.” Nothing we haven’t seen before. Just wait.

The terms consistent product performance and reduced variability are terms used in the tobacco industry to describe reconstituted tobacco (tobacco combined with all the chemicals and additives), it’s why any pack of smokes you buy is uniform from coast to coast. Yet, it’s also part of the reason why cigarettes are so addictive.

So what does this have to with electronic cigarettes? If the FDA regulates electronic cigarettes as tobacco products and establishes guidelines that require consistent product performance and reduced variability, then it could open the door to making e-liquids more addictive and uniform in nature. Not to mention that most of the vendors you know and love could afford the equipment to meet these “standards.”

So what do you think? Has E-Juice Connoisseur stumbled upon some sort of revelation?

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