Phillip Morris: The Devil In The Details?

by Brad
June 28, 2013


I stumbled upon a blog post on a site called E-Juice Connoisseur that brought up some interesting points about Phillip Morris (or more specifically Altria). It concerns their recent request that the FDA  include “Good Manufacturing Practices that enable consistent product performance and reduced variability” as part of their regulation of electronic cigarettes.

The problem begins to become apparent when you notice that tobacco companies keep referring to electronic cigarettes as tobacco products. Because, according to E-Juice Connoisseur “Altria’s Nu Mark MarkTen E-cigarettes will turn a higher profit if E-liquid is regulated as a tobacco product, by which Altria is already prepared to abide.  And abiding by the FDA’s tobacco regulations is something that only the wealthiest corporations can afford to successfully finance.” Nothing we haven’t seen before. Just wait.

The terms consistent product performance and reduced variability are terms used in the tobacco industry to describe reconstituted tobacco (tobacco combined with all the chemicals and additives), it’s why any pack of smokes you buy is uniform from coast to coast. Yet, it’s also part of the reason why cigarettes are so addictive.

So what does this have to with electronic cigarettes? If the FDA regulates electronic cigarettes as tobacco products and establishes guidelines that require consistent product performance and reduced variability, then it could open the door to making e-liquids more addictive and uniform in nature. Not to mention that most of the vendors you know and love could afford the equipment to meet these “standards.”

So what do you think? Has E-Juice Connoisseur stumbled upon some sort of revelation?


18 Responses to “Phillip Morris: The Devil In The Details?”

      Oliver J Olinger on June 28th, 2013 5:54 pm

      Thanks for reading my article… I’m currently going through some of yours. Very good! Kudos!!

        slap_maxwell on June 30th, 2013 3:36 am

        I do not and cannot understand the fixation or desire to label e-juice as a tobacco product. Sure, nicotine in e-juice comes from tobacco, but also can be obtained from other members of the nightshade family of plants. Does anyone call hemp paper a “marijuana product”? Of course not.

        Phillip-Morris needs to step off and quit trying to buy competition-protection from the government.

          kelli perkins on June 30th, 2013 11:51 am

          Many call it nobacco and i like that one. 🙂

            Jennifer A. aka hallucinoJEN on July 27th, 2013 1:48 am

            There are only two categories e-liquid can be defined under: medication or tobacco product. If regulated under medication, ecig companies will have to undergo expensive clinical trials and will effectively pull all ecig products off the market. Under the tobacco product label, ecigs can be used recreationally and will not fall under the strict regulation of medication.

              Dale Hanson on July 31st, 2013 10:34 pm

              Electronic cigarettes are not tobacco and should not be treated as such.

                Wyckedzombie on October 2nd, 2013 10:19 am

                Leave it to the BIG Tobacco companies to play their games .
                Its not Tobacco its simply the Nicotine EXTRACTED from the leaves .
                And there are a Very many who vape ZERO Nicotine….
                so what CAN You call that P&M ?

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