Philip Morris Jumps In On Electronic Cigarettes

Klaus Kneale
by Klaus Kneale
August 21, 2012

Tobacco giant Philip Morris announced that it will be joining the electronic cigarette market.  This comes as part of a plan to expand its portfolio and reduce the risk and impact of anti-smoking policy and regulation.

Read more of the story here.

Similar to Lorillard’s purchase of Blu Cigs close to the beginning of the year, this will likely be met with mixed emotions from the electronic cigarette community.  E-cigs struggle to distinguish themselves from traditional cigarettes.  The past sins of Big Tobacco are often weighed against the electronic cigarette industry.  This makes many very uneasy about Big Tobacco stepping into the industry.  The concern is that e-cigs will come to be the same as smoking, additives and all.

But this also brings the heft of a $156 billion company to the aid of an industry struggling against the FDA — and if Big Tobacco is good at anything, it’s prevailing despite the efforts of the FDA.

Perhaps more interesting is that as recent as June, Chief Operating Officer André Calantzopoulos made statements about the poor experience associated with electronic cigarettes and their inability to deliver nicotine.  In general, he said they failed to do what they are meant to do.  Perhaps he changed his mind.  Perhaps others changed his mind for him.

See our interview with Lorillard’s CEO on Blu Cigs Acquisition


14 Responses to “Philip Morris Jumps In On Electronic Cigarettes”

      shawn hawkins on August 22nd, 2012 8:44 pm

      I don’t like this one bit. Big tobacco has a stellar reputation for lying to the public and congress about how dangerous cigarettes are and what they put in them and now they want to enter the e-cigarette market. It’s like a drunk driver getting their driver’s license taken away but then applying for a motorcycle license. If their plans are allowed to meet fruition unchecked, it would be like the DMV granting them the license. The minute they allow this will be the start of the downfall of a very good thing. People will start developing illnesses due to the big tobacco made e-liquid, and knowing the government, it will be regulated worse than pharmaceuticals.

        Holly DeLain on August 25th, 2012 2:57 pm

        It really in all actuality makes me feel a bit “robbed” again! Big tobacco companies have been taking my money long enough! For me, it was a bit of a “win” over those people in BT to switch to electronic. Now they want my money again!!! I think they’ve gotten enough and should Stay Out! of the electronic cigarettes market.

          Brad on August 30th, 2012 12:05 am

          I don’t think there is anything wrong with the tobacco companies getting into the ecig market. They way I see it, more competition means that we will have better products.

          With all of their past problems, I don;t think they would be able to get away with selling subpar products.

            Brian Larson on September 12th, 2012 5:03 pm

            I am happy about this. I was worried they would use thier lobbyists to ban ecigs… this way they will try to compete and I can continue to buy real ecig materials from my local shop.

              Brian Larson on September 12th, 2012 5:04 pm

              Now what we have to worry about is taxes… once this gets on the politicians radar.. expect taxes that make e-cigs really expensive. They could also use the taxes as a way to shut down shops that mix e-liquid for you. They could regulate it and only the big boys could afford the certifications and redtape to get past it. Watch out for that!

                Karla Lyle on October 31st, 2012 10:40 am

                I think it is a great thing. If big tobacco or getting in on the ecig Phenomenon then we won’t have to worry about them putting big bucks into opposing them. The only thing I would worry about is mow ecigs will be associated with actual cigarettes but I guess they already are now anyway.

                  carlos on February 6th, 2013 1:43 pm

                  when will this cigarretes be in the market for sale?

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