NY Observer Investigates The E-Cig Phenomenon
The New York Observer has published an in-depth piece on the atmosphere surrounding electronic cigarettes in New York City. It’s a generally positive look at the industry and willing to go out on a limb and admit that e-cigs are a promising answer to the losing battle against smoking addiction.
The article does jab at the inherent lack of cool that e-cigs suffer from. This is, however, one of the reasons e-cigs are unlikely to catch with teens the way that conventional cigarettes do. This, combined with a higher initial cost point, means that it’s unlikely minors will use e-cigs as a gateway to cigarettes.