The Orange County Department of Education in California launched a website against electronic cigarettes at the address NotSoSafe.org. It appears the site launched within the last few months and it’s primary goal seems to be little more than to scare everyone away from e-cigs.
Though the site seems funded primarily by the Orange County Department of Education, it appears a young marketing firm called INK (founded in 2007 by one Todd Henderson) orchestrated the site itself. INK’s own website boasts proudly about the company’s involvement with NotSoSafe.org.
From INK’s website:
E-cigarette and vaporizer use among teens is an epidemic in the making. While the dangers of tobacco cigarettes are well understood, every year more and more teens take up e-cigs and vape pens under the mistaken impression that if there’s no tobacco, there’s no harm. We partnered with the Orange County Department of Education to preempt a public health disaster, with a very simple message: vapor isn’t just vapor. In fact, when you “light up” an e-cigarette, you’re probably inhaling many of the same chemicals found in old-fashioned tobacco cigarettes.
Though the site focuses primarily on implying that e-cigs are dangerous and deadly, it seems the reasoning for the site is to protect teens from becoming would-be vapers.
The homepage itself is simply a revolving list of compounds and chemicals that has been found in e-cigs at least once. It lacks any explanation to the amount found, how it compares to smoking, or even what the chemicals actually do to the human body. It simply poses a constituent and a comment on it that implies great harm.
Here’s a few examples:
- Lithium. It’s not rocket science. It’s rocket fuel. Literally.
- Arsenic. Also found in bug stray. Tasty, tasty bug spray.
- Cadmium. Like in batteries.
- Silver. On the bright side, at least it’s not bronze.
- Rubidium. You might know it as the stuff that turns fireworks purple.
In all cases, these compounds were found in at least one electronic cigarette at one point. So far, dangerous constituents have repeatedly been shown to occur at higher levels in tobacco smoke than in e-cigs.
That doesn’t stop the continued campaign for ignorance in the war against e-cigs. Even as e-cig sellers continue to clarify that e-cigs are not completely harmless, groups like this continue to act like the only voices behind e-cigs are claiming that they lack all harm.
This website is nothing more than a purposeful use and encouragement of ignorance.