New York Magazine ran a very extensive story on the background of electronic cigarettes and the promise of “A little company called NJOY” as they put it. The article ran online over the weekend and you can check it our right here. Across six pages, it covers a vast amount of the history of smoking, electronic cigarettes, and what’s going on now.
First off, we here at Ecig Advanced aren’t about to claim to be totally unbiased, but this this article is one for the books when it comes to bias. It reads like a long, sloppy kiss in a public place that no one is really comfortable watching. The story is all about NJOY without a single fact or quote about the company, their products, or the history of e-cigs that doesn’t look like it was spoon fed to the writer by NJOY itself. The extra care the author took to write such a detailed account of the history of smoking and the events within the e-cig industry is truly baffling because none of that can be taken seriously when interwoven with a 6-page-long wet kiss.
Still, the article is one worth checking out in the logs of e-cig media. It puts some real details to the history of smoking, the source of electronic cigarettes, and for those that know the industry a bit more, it puts some context to the events involving Sotterra when it had to fight the FDA in 2009 to keep electronic cigarettes from being banned completely and when it had to fight Dragonite over patent issues.
This is obviously the story of NJOY from the inside. At one point, the article even goes out of its way to make sure readers know that a quote from Craig Weiss, NJOY’s CEO, is mirroring the late Steve Jobs. So the article has its moments, but the story is still an interesting enough one to check out.
Again, you can find it here.