Now, I’m not the biggest NASCAR fan and maybe neither are you. But seeing electronic cigarettes expand into new marketing platforms like NASCAR is fantastic. It shows us that vaping is truly catching on in new places (you know, in places other than the Internet) and the truth about the product is spreading.
In their article on the partership subtitled “E-Cig Brand Offers an Alternative to Smoking”, Eddie Sharp Racing presents the product accurately and positively, the way we so often wish it was in other media sources. Sure, they’re being paid to do so, but it’s still awesome to read in a fresh place.
Driver Justin Lofton told ESR of the partnership “were extremely proud to represent MadVapes, their products are helping lots of people quit smoking and we feel great about that”. Thanks Justin, you just made everyone’s day.
You can catch the MadVapes NASCAR Truck tomorrow night (2/22/12) at 7PM EST on the Speed Channel.
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