Linc Williams on American E-Liquid Manufacturing Standards Association

Kevin Burke
by Kevin Burke
October 26, 2012

Linc Williams is the director and a producer for the upcoming documentary We Are Vapers. He is also a Consumer Advocate and board member for the American E-Liquid Manufacturing Standards Association (AEMSA). During VaperCon 2, Linc took some time to talk with us about what AEMSA is- its objectives, methods and message:


Clearly, quality control is something that is necessary in the e-liquid industry simply because of the consumable nature of the product. While the trade group has been met with some opposition, it’s important to remember that it is a trade group and not a third-party standards organization. While this group isn’t as accessible as possible to every e-liquid vendor, I feel that this type of group just may be the best possible design to represent e-liquid, as a concept and an industry, in future legal battles.

Your thoughts? Feel free to discuss in the comments below


12 Responses to “Linc Williams on American E-Liquid Manufacturing Standards Association”

      Johnathan Brown on October 26th, 2012 10:25 pm

      This is what i’ve heard a lot of people in the past (the community, reviews, etc) say that we need for e-liquid and i agree. If the FDA hears we have some kind of regulation on quality, it could help weed out some of the negative speculation along the way when the FDA chooses to start their on regulation.

        saboinia on October 28th, 2012 1:07 pm

        one step closer to haveing it regulated like the patch and gum

          Michael on October 29th, 2012 8:47 pm

          I hope it can get some regulation, but I hope it doesn’t get the gov to involved.

            Toweknee on November 1st, 2012 2:47 pm

            I honestly dont think we need this right now. Its just another way for a group to make cash and make some rules that truly will be a mess. How are you going to check every vendor? How are you going to make sure every vendor keep to comply? This is just a push to beat down the small mixer than is paying for an office space to set up a lab. The fees for application is beyond ridiculous. We dont need forum members trying to police eliquid vendors we have enough problems with one big forum trying to police the vaping community as it is.

              NicXvapor on November 1st, 2012 6:23 pm

              The following is strictly my initial reaction to the above interview and we will be reading more about this group and their standards/goals to form our full opinion of them:

              I agree with a great deal of what he said in the interview. I don’t yet know if I trust him/them but standards are a must if this industry is going to continue to grow in the long run. This group is completely “opt-in” which I think is great at this point. I don’t like the price of admission but that could easily go down as they grow. Meeting a set of reasonable and attainable standards is going to make it much easier for all of this industry to have a leg to stand on when it comes to a confrontation with those that don’t want this industry to exist either because they don’t understand it (and therefore fear it) or because it takes profits away from their more established industries or interests. I do not think that they are trying to penalize or shut down the lone or independent mixer or any other small business.

              Again, we will be looking into what their standards are if for no other reason to see how close we as NicX are to what they currently have in place. We have been strict on ourselves from the beginning. This hasn’t made things easy (or cheap) for us as a company but we agreed at a personal level that we were going to do things safely if we were going to start NicX at all. This is why we ONLY use the USP certified bases that he mentions and FDA approved flavoring.

              Now, for the moment, I’m done with what has become a bit of a rant and will step down from my soapbox.

                Sabrina Mitchell on November 10th, 2012 6:56 am

                It would be nice to see some regulation as long as it is not government controlled.

                  Steve Mitchell on November 10th, 2012 7:21 am

                  I think it is a good idea, but I think the e-liquid industry would best be defended by experts and doctors.

                    Lincoln on November 12th, 2012 2:30 am

                    Interesting 🙂

                      John on December 16th, 2012 12:32 pm

                      Interesting indeed. I think it’s a good idea and good step.. but must be done carefully. The government is always getting their hands in the mix, and I feel the less government control, the better.

                        Adam on January 9th, 2013 8:03 pm

                        Doing the Lord’s work.

                          unclerj on October 23rd, 2013 1:10 pm

                          I would rather have fellow vapers getting together with juice manufacturers set some standards to keep the FDA out of our business.

                          Lord help us all if the FDA becomes involved in setting standards for us!

                            andrew on January 22nd, 2014 11:22 am

                            i can see that requirement of knowing where the raw materials come from and what raw materials are in the juice. i can see having to titrate the juice to check for nicotine content. what i dont like is the requirement that it be mad in a lab, that is going to make it so only large LABS can make it, it would sqweeze out all of the little guys. this stuff can be safely made at home as long as you are using proper ratios of ingredients and getting raw materials from a trusted source. regulation was created in other industries because people got sick and died, no one has become sick from home made e liquid made from good raw materials….. nicotine extraction that needs be done in a lab, which is why i buy all of my raw nicotine base from a trusted vendor…. wizard labs

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