E-Cigs Taking Off In Ireland

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Dublin Marked on MapElectronic cigarettes have taken off in Ireland where it’s believed that 6 to 7 percent of all smokers there (around 50,000 individuals) have switched to them from smoking.  This is just shy of 1.1% of the country’s total population (4.6 million).

These numbers were estimated by the production director of e-cig company Rossport Pharmaceutical.

Smoking has been fought quite heavily in Ireland for a long time.  The country was actually the first in the world to institute an outright ban on smoking in workplaces.  The country was also among the first to require graphic warnings on cigarette packs.

This means Ireland could be a place to lash back against e-cigs.  On the other hand, it could be just the place to view electronic cigarettes as a promising tool to defeat smoking.

But electronic cigarettes are having similar issues there as they are in the U.S. and throughout much of Europe.  The Irish Cancer Society said that it could not recommend e-cigs to consumers in the absence of regulation.  Similarly, the Advertising Standards Authority of Ireland is looking for guidance from the Department of Health there on how to proceed in controlling electronic cigarette advertising.  U.S.-based groups like the FDA, CDC, and FCC are trying to sort out similar issues.

You can read more about the growth of the industry in Ireland here.

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