The still new and growing electronic cigarette trade organization, SFATA, has announced its first major event. At the end of January, it will be presenting a colloquium on various major e-cig industry topics focusing primarily on impending FDA regulation and the year ahead.
The event is called E-Cig Summit 2013 and it’s set to happen just before the Tobacco Plus Expo in Las Vegas so individuals can easily attend both. The Expo is set for January 30th and 31st while the Summit is set for the 28th and 29th.
The Summit is designed to educate electronic cigarette industry members on how they can fight, survive, and comply with the regulations we’re all expecting to see in the next year. To that end, individuals from the law firm Venable — which was involved in the initial e-cig cases against the FDA — will be discussing various legal issues. The keynote speech will be presented by former FDA chief counsel Ralph Taylor on the immediate threat of substantial equivalence.
A bit on substantial equivalence. In short, the current direction of things means that the FDA will require electronic cigarette companies prove substantial equivalence. This means proving that their products are identical to commercially available ones or that they don’t raise new questions about public health. According to e-cig advocate Bill Godshall, some 450 substantial equivalence applications have been filed (not all for e-cigs) and not a single one has been approved yet. It sounds like this might be changing, but other regulations in place will prevent further innovation and product development in the e-cig industry.
The event will be free to attend and SFATA will record all presentations and post them online after the event for anyone that can’t make it. We’ll be covering the event on Ecig Advanced when it happens.
E-Cig Summit 2013 will be January 28th and 29th at Trump International Hotel Las Vegas.