E-Cigs Appear Connected To Increased Quit Attempts In UK
New data from the United Kingdom seems to indicate the the growth of the electronic cigarette industry there is leading to a pretty serious increase in smoking attempting to quit smoking. The data comes from the Smoking Toolkit Study — an ongoing effort to track national trends in smoking and smoking cessation.
From May 2011 to August 2013, the percentage of smokers that used electronic cigarettes rose from 2% to 16%. That’s quite the climb, but is roughly in line with growth the industry has experienced worldwide. But in the same time, the percentage of smokers who had attempted to stop in the last year rose from the neighborhood of 35% to the neighborhood of 45%.
Though more directed studies will be needed to show a real correlation, it seems very likely that the availability of electronic cigarette has generally raised the likelihood that smokers will attempt to quit. This certainly contradicts claims from public health and anti-smoking groups that electronic cigarettes will raise smoking rates by re-normalizing the habit.
This brings to light an entirely new dynamic in the debate over electronic cigarette bans. It also makes analyst predictions that the industry may well surpass and replace most of the tobacco industry within the next decade that much more plausible.
Read more about the data from e-cig advocate Michael Siegel right here.