E-Cig Industry Predictions For 2013

117
Want create site? Find Free WordPress Themes and plugins.

With 2013 underway, I’d like to make a couple predictions about the electronic cigarette industry for the year to come.  Some might be in line with what most people expect while others might not.

FDA continues to debate regulation but fails to institute anything solid.

Although many voices expect 2013 to be the year for the FDA to hand down determined regulations for the e-cig industry, I’m just not convinced.  If the public hearing that the FDA held a few weeks ago proved anything, it was that they aren’t sure what to do or how to do it.  I anticipate a lot of discussion, but ultimately little decision.  Even if the FDA hands down a few token decisions, they won’t likely make many waves for an industry that ended 2012 with more momentum than most people realize.

Essentially, if regulation happens for the e-cig industry in 2013, it will be largely self-imposed and minimally detrimental to the forward momentum of industry growth.  The primary focus on regulation doesn’t even need to be on sales and claims.  Simply put, the quality of products (whether shipped in from foreign operations or mixed in a kitchen sink here) needs to be put under a microscope by people that can check for abnormalities, impurities, and precision.  The processes used to make the products also need to be checked.  Small homegrown e-liquid operations should be supported, but I for one would like to know hands are being washed and beakers are being sterilized.

E-cigs in movies and on TV become the real debate.

The biggest issue to face electronic cigarettes in 2013 will be the fight against restrictions or bans on the use of electronic cigarettes in movies and on TV.  The Federal Communications Commission (FCC) was largely behind the decision to prevent cigarette advertising on TV and the Motion Picture Association of America (MPAA) gives tougher ratings to movies with depictions of smoking.  As electronic cigarettes penetrate movies and TV and become more broadly visible products, the debate (which has already started) will get heated.

Inevitably, organizations that brand themselves the protectors of our children and family values with begin raising hell over the very depiction of something resembling smoking on TV.  These groups are often loud and completely unwilling to accept facts — and who needs to when your stance stands on nothing more than moral high ground.  We may not see this as much in movies, but certainly the use of e-cig advertising is likely to raise a few eyebrows.  The decisions made here will have a profound impact on the visibility of electronic cigarettes.  Hopefully these decisions won’t be made flippantly.

The e-cig market share arms race truly begins.

The appearance of TV advertising is the first real strike in what will turn into an all out war in 2013 to become the brand synonymous with electronic cigarettes in the minds of American consumers.  Despite hazy regulation and the threat of bans, slanderous protesters, questionable research, and more, the biggest companies in the industry will take off the kit gloves and throw it all on the table so to speak.  The prize for the winner: a permanent piece of what Wells Fargo believes will surpass the tobacco cigarette market inside the next 10 years.

And why wouldn’t they go all in?  They should.  Things are moving so quickly that even the biggest companies involved like NJOY, Blu, Lorillard, R. J. Reynolds, V2, Green Smoke, and others will only get one serious chance to become the major player.  Similar comparisons can be drawn to the massive fights to become the search engine or the social network.  These companies may want to be the Google or Facebook of e-cigs… most of them may go the way of Ask Jeeves, Dogpile, Myspace, or Friendster.  By the end of this year, we may already know who.

Did you find apk for android? You can find new Free Android Games and apps.

You might also like More from author

117 Comments

  1. Umanizzare presidios says

    It’s amazing to visit this web site and reading the views of all friends concerning this paragraph,
    while I am also zealous of getting know-how.

  2. Lelio Vieira Carneiro says

    When someone writes an piece of writing he/she maintains
    the plan of a user in his/her brain that how a user can know it.
    Therefore that’s why this article is perfect.

    Thanks!

  3. Lélio Vieira Carneiro Junio says

    Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info particularly the last part 🙂 I care for such info a lot. I was seeking this particular info for a very long time. Thank you and good luck.|

  4. José Wilame Araújo Rodrigues says

    Thanks for one’s marvelous posting! I truly enjoyed reading it, you can be a great author.I will always bookmark your blog and will eventually come back in the foreseeable future. I want to encourage you continue your great job, have a nice afternoon!|

  5. Free SEO submitter says

    I’d should check with you here. Which isn’t one thing I often do! I take pleasure in reading a put up that will make people think. Also, thanks for allowing me to comment!
    Free SEO submitter http://www.add-e.com/submitter

  6. Grupo Serval presídios says

    It’s difficult to find well-informed people about this subject, however,
    you sound like you know what you’re talking about! Thanks

  7. Miguabsona says

    Propecia Ganadores Buying Viagra Overseas Order viagra Vente Propecia Generique

  8. Luiz Gastão Bittencourt da Silva says

    Hi there! Would you mind if I share your blog with my zynga group? There’s a lot of folks that I think would really enjoy your content. Please let me know. Thank you|

  9. Carlos Eduardo Correa da Veig says

    After I initially left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now
    on each time a comment is added I recieve
    four emails with the exact same comment. Is there a means you can remove me from that service?
    Thanks!

  10. Itamar Serpa Fernandes says

    I like the helpful information you provide in your articles.
    I will bookmark your blog and check again here regularly.
    I am quite certain I’ll learn plenty of new stuff
    right here! Best of luck for the next!

  11. Umanizzare says

    Genuinely no matter if someone doesn’t be aware of afterward its up to other people that they will help, so here it occurs.|

  12. Umanizzare presídios says

    Hello there! This post couldn’t be written any better! Reading this post reminds me of my
    good old room mate! He always kept talking about this. I will forward this
    page to him. Pretty sure he will have a good read.
    Many thanks for sharing!

Page 3 of 3 Previous

Leave A Reply

Your email address will not be published.