In this article on abc news, they talk about how e-cig’s are going to be around with big tobacco entering the game. With Lorillard (Blu) and RJ Reynolds(vuze) already in the game, Altria is playing catch up with the new booming industry. Altria has stated that they are going to be entering the playing field later this year with their electronic cigarette offering. With research showing that the e-cig industry is likely to double this year, now is the time to enter the field.
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