Study: Dripping is More Harmful Than Using Tanks or Refillables (Still Not As Harmful as Smoking)

February 12, 2015 by · 2 Comments 

cool-tipsIt’s rare that we get results to a study that aren’t entirely obvious and of minimal use. Already, hundreds of studies have looked at the effects of using electronic cigarettes and vapor devices. What most of them ultimately determine is that e-cigs to cause some harm to their users, but far less than that of tobacco cigarettes. And while many researchers avoid comparing them to tobacco cigarettes, the numbers generally show e-cigs cause around 99% less harm.

But a recent study actually looks at more than simply whether e-cigs cause harm and compared various types of e-cigs use. The most significant finding was that dripping (dropping small amounts of e-liquid directly onto coils) is more harmful than using filled tanks.

The study has a lot more to it.  You can read the full study right here.

crop380w_istock_000002193842xsmall-booksIn the case of dripping, oxidants were found to occur at between 4 and 24 times the rate they would normally appear in regular cartridge or tank use (at least that’s my understanding of the study). This is the case because dry spots on the coil and access to open air allow the coil to get much hotter. This can result in more metal particulates mixing with the vapor before being inhaled by the user. As well, more rapid heating and vaporization of e-liquid can covert a larger percentage of it into more harmful substances (like formaldehyde for one).

While this does show a difference in harm, it is important to remember that the harm caused by electronic cigarettes (even under the worst of conditions) pales in comparison to use of tobacco cigarettes. Many experts say that even with high levels of impurities, e-cigs simply by not using smoke to deliver nicotine, can’t be more than 5% as harmful as cigarettes. Some experts have even compared the harm of e-cigs to that of coffee or french fries.  According to them, the use of nicotine for an entire lifetime without significant harm to the user is possible.

Of course, this study too found significantly lower amounts of harmful constituents in e-cigs than in tobacco cigarettes. According to this study, constituents were found to be between 9 and 807 times lower in e-cigs than in tobacco cigarettes.

Vaping is Far More Community Than Industry

February 11, 2015 by · Leave a Comment 

James-Oliver-RunnerX-NYC-MarathonWhile the massive land grab for the still budding electronic cigarette and vaping industry market share continues, it’s easy to forget that vaping would still be here if the industry was not. Anti-vaping advocates would like the world to believe that it is no more than an industry designed to keep nicotine addicts ensnared.

Meanwhile, there exists a community that makes its lot in life to keep vaping alive — regardless of the goings on with the industry itself. They advocate for fair regulation and encourage current smokers to make the switch and ex-smoking vapers to stick to the change (a change that is very likely to save their lives).

It started with small online forums — E-Cigarette Forum being the most significant early player and one of the few that still remains strong. The electronic cigarette Reddit section is now one of the best places to keep up with news, products, trends, and community events around.

vaping-communityAnd of course there are going to be new entrants like Vapedom — a social network designed to host and facilitate communications between vapers. In less than a month, the network already has more than 2,200 members and plans to introduce mobile apps and reviewer partnerships. It’s anyone’s guess how efforts like this will turn out, but it seems vaping is fostering a strong connection between its community members.

In less than 5 years, an unknown technology has become a household name — and not entirely because companies made it happen. It was the community that got the products recognition in the first place. Do-it-yourselfers made e-liquids into more than just a nicotine fix.

And what’s promising about all this is that if electronic cigarettes were banned tomorrow (a terrible public health decision if ever there was one), the community would find ways (some legal, some not so much) to get them and share them. That’s what happens when you try to take something from individuals that has a net benefit and they truly believe there is no just reason to keep from them (just look at the legalized marijuana debate).

New York’s Vapers Are Fighting 13 Anti-Vaping Bills — You Can and Should Help

February 9, 2015 by · 1 Comment 

new-york-nyLike California, New York is considered a bellwether state. What happens there in new trends often trickles down to other states, regardless of whether it is good or bad. As it turns out, electronic cigarette and vapor industry regulation is no different. Although many states and cities have instituted their own bans and regulations already, there are thirteen bills in New York that could set the state for state-level regulation of the industry around the nation.

Here’s a list of the bills being proposed there:

  • AB635 aims to prohibit sales of any quantity of e-liquid used to refill e-cigs (full text here).
  • AB296 would label e-cigarette cartridges as “tobacco” for the purpose of taxation (full text here).
  • SB702 is designed to compliment and reinforce AB 296 (full text here).
  • SB7202 labels anything containing tobacco or nicotine as a “tobacco product” for the purpose of taxation unless approved by the FDA as smoking cessation product (full text here).
  • A1496 prohibits use of vaporization products wherever smoking is prohibited, increases purchasing age of tobacco and electronic cigarettes from 18 to 21, and directs Dept. of Health to evaluate the health effects of electronic cigarettes on the public (Full text here).
  • S684 use of verification software to scan and securely store purchasers’ photo ID for the purchase of tobacco products (which might include e-cigs) and alcoholic beverages if under age 25. As well, all products must be kept behind a container or locked container unless premises are restricted to people 18 years or older (full text here).
  • A852 requires sellers of electronic cigarettes to register with the department of taxation and finance which would create a compliance registry (full text here).
  • A237 increases the purchasing age for tobacco products (again, likely to include e-cigs) from eighteen to twenty-one (full text here).
  • A2221 amends the public health law and the tax law to define tobacco products (possibly including e-cigs in the new definition) and would change some other restrictions on tobacco products sales and tax rates (full text here).
  • A1743 requires companies selling tobacco products over the internet to first send a form to individuals to sign stating that such individual is eighteen years of age or older (full text here).
  • AB2595 works to include electronic cigarettes within provisions of public health law (full text here).
  • SB2202 requires retailers of electronic cigarettes to register with the department of health as tobacco sellers (full text here).
  • NY 25149 forces shop owners to report informational returns quarterly (full text here).

New-York-City-E-Cig-Ban-ProtestMany of the bills include more provisions. Every single one seems to have one of two goals: either to tightly restrict vapor product sales under the guise of protecting teens and nonsmokers or to simply make selling the products effectively impossible with rules that pretend to be compromise with the industry. Any one of these bills could be quite devastating to the industry — and would likely be rapidly copy-pasted into other states’ laws.

Want to help? There’s two major ways you can contribute to the effort against these bills in New York. Information for both can be found at this Indiegogo project. Either, you can contribute funds to help the vaping community hire a lobbyist to assist in combating these bills (apparently New York state laws require a professional lobbyist in order to lobby) –or– you can use the information for any one of the bill sponsors to reach out, share your story, or argue for reason (more info for that can also be found at the National Vapers Club website).

Godspeed, Vapers of New York. All our futures may be in your hands.

Weird and Messed Up: E-Cigs Get Starring Role in Slaying of Pelican by Florida Teens

February 6, 2015 by · 2 Comments 

Brown_Pelican_page_imageSome teenagers in Fort Lauderdale, Florida captured a brown pelican in the an early morning in mid-January and brought it to a condominium where they tortured and suffocated the animal to death. Unfortunately, electronic cigarettes got a starring role in the story as at least one of the teens repeatedly blew e-cig vapor into the bird’s mouth and eyes before holding its beak shut (an act which eventually suffocated the animal).

You can read the full story right here.

According to experts, pelicans (at least brown pelicans) can’t breath when their mouth is shut because they lack nostrils. It seems unlikely that the teens knew that, but then, they’d still be guilty of torturing the poor animal. Presumably, the ringleader has been charged with a violation of the federal Migratory Bird Treaty Act — though it seems animal cruelty should be pinned on all those involved.  Use of the pesticide DDT in the 70′s made brown pelicans an endangered species — one of two pelican breeds protected by the act.

The appearance of electronic cigarettes in the story is quite unfortunate. Though by no means scientific study, for many individuals a story like this correlates the entire e-cig world with teens, cruelty, risky behavior, and deadly secondhand smoke. Many readers might not even recognize (or read far enough to realize) that e-cig vapor did not kill the animal at all. It was essentially strangled to death.

This is a really messed up story.  I’d have much, much stronger words for it, but I have to keep commentary PG-13.  The teens involved are all minors. Hopefully the entire experience was traumatic enough that the bystanders won’t stand by while something like that happens ever again. The “ringleader” on the other hand, might have a promising future in football.

Brown_Pelican_(Pelecanus_occidentalis)_RWD1Stories like this are why education and outreach for the industry are so important. Each time a story involving cruelty or stupidity with e-cig occurs, there will be individuals out there that correlate the two. A man without any experience with electronics makes a powerful mod that explodes and does serious harm, and people think that every e-cig is a modified pipe-bomb. A group of teens uses electronic cigarettes while being hoodlums, and people will think that e-cigs are only used by troubled youth. Police bust someone consuming illicit drugs with a vapor device, and people thing e-cigs exist only for illicit drug use.

These stories are the exception to the hundreds of thousands in which people who smoke manage to kick the habit when they couldn’t countless times before — and only with the help of electronic cigarettes and vapor devices. E-cigs are absolutely everywhere now. Is it any wonder that they’ve made it into the hands of individuals that happen to be jerks and idiots? No. Should nice and intelligent consumers be prevented from getting what is turning out to be a life-saving product for smokers because of the actions of a few? Absolutely not.

It’s for this reason that sharing your experience with e-cigs and vapor devices is more important that ever. I’m not saying you have to be that person that tells everyone you meet they epic of you versus smoking. I’m just saying that if every former or reduced smoker shared their story once (either through a blog, in comments to the FDA, or even in a letter to your local paper), we can show people that stories like this are the exception.

Really, I could go an entire lifetime without reading about something like this again.

Study: Electronic Cigarettes Appear Less Addictive Than Nicotine Gum (As Well As Tobacco Cigarettes)

February 4, 2015 by · Leave a Comment 

141217vape-jpgA new study was published this week that showed dependence levels for users of electronic cigarettes, nicotine gums, and tobacco cigarettes. While evidence already exists that electronic cigarettes are less addictive than tobacco cigarettes (a theory this study supports), it is surprising to see evidence that nicotine-containing e-cigs are also less addictive than nicotine gum. This demolishes anti-e-cig efforts based solely on the addictiveness of nicotine and electronic cigarettes.

You can read the study’s abstract right here. The study was published in the journal Drug and Alcohol Dependence.

The study determined “dependance ratings” for individuals using electronic cigarettes, nicotine gum, tobacco cigarettes, and both tobacco and electronic cigarettes.  While the results weren’t exactly surprising, they were extremely promising. Users of electronic cigarettes showed lower dependence on the devices than smokers showed for tobacco cigarettes and former smokers using nicotine gum did for the gum. This suggests that electronic cigarettes — even those containing nicotine — just aren’t that addictive.

nicotine-patches-e-cigBoston public health professor, tobacco addiction expert, and electronic cigarette advocate Michael Siegel provides a more in depth review of the study’s results. Primarily, he says that this study is further evidence that anti-smoking groups are flat out wrong when they claim that electronic cigarettes, by virtue of containing nicotine, must be as addictive as tobacco cigarettes.

What’s more, nicotine dependence among individuals that used both electronic cigarettes and tobacco cigarettes (those called “dual users”) was lower than in those that were just smokers. This suggests that electronic cigarettes really do help smokers break the hold smoking-addiction has on them. Again, this erodes arguments that electronic cigarettes should be heavily controlled or completely banned by virtue of being an addictive product. If they are less addictive than nicotine gum, then these arguments need to be made about nicotine gum as well — a product that anti-smoking groups support wholeheartedly.

A similar study comparing dependence on electronic cigarettes among vapers to dependence on coffee among heavy coffee drinkers might further show that nicotine devices are not as addictive as we think. Many experts now believe that nicotine is far, far less addictive when not consumed through the inhalation of smoke.

Proposed Harsh E-Cig Regs In Australia Getting Unlikely Detractors and Accusations of Bias

February 2, 2015 by · Leave a Comment 

avstraliyaThe Australian Capital Territory government’s Health arm released a proposal in November that aimed to regulate electronic cigarettes fairly harshly and in mostly the say ways Australia regulates tobacco. While the government was originally going to respond early this year, the proposal has raised such a ruckus that the government is postponing decision on the proposal until it can further review the complaints about it.

So far, the 242 major submissions were made in response to the new e-cig regulations.  While some showed support for the new laws, it seems many others argued major bias on the part of ACT Health and regulators supporting the bill.  Others still argued quite simply that there was no evidence that electronic cigarettes and vapor devices were due such hefty regulation.

It seems the drafted regulations made a few major assumptions in order to justify their existence. This included claiming no evidence that electronic cigarettes could help smokers kick the habit, assuming that the devices are extremely harmful to one’s health, and (most of all) arguing that their existence on the open market would re-normalize the use of tobacco cigarettes (particularly among teens). Many experts in the know don’t believe any of these statements to be true. In fact, most believe hefty regulations against vapor devices will only result in more people smoking (by reducing availability of a less harmful and less addictive alternative).

Australia-The-Sun-Silhouettes-KangaroosQuite surprisingly, some of the support of electronic cigarettes even came from the government organization The Alcohol Tobacco and Other Drugs Association ACT argued that the proposal did not pay enough attention to potential benefits of e-cigs and vapor devices. The group’s chief executive Carrier Fowlie called the underlying justifications of the harsh regulations “questionable.” ATODA still supported some restrictions on e-cigs, but most of these seemed aimed at keeping them out of kids’ hands without making it harder for adults to get a hold of them.

Beyond ATODA various manufacturing companies, small businesses, and financial groups appear to be fighting the new regs as well — most arguing that the unnecessarily hamper a brand new industry with no evidence that it deserve it. You can read full coverage of the regs right here.

Australia takes its anti-tobacco efforts very seriously. Despite the threat of action against them from international trade rights groups, the country was the first to pass plain packaging laws for tobacco essentially preventing companies from using their brands or building unique looks for their cigarettes. They also require large graphic warnings on all cigarette packages.

So it’s no wonder that the country is having some knee-jerk reactions to electronic cigarettes and vapor devices. However, it seems the country is dedicated to proper, appropriate action that has meaningful results rather than action for its own sake. Regulation of electronic cigarettes is proving itself an area where getting it right is better than getting it first.

Republic of Ireland Considering Age Restriction, Public Vaping Bans, and Ad Laws for E-Cigs

January 30, 2015 by · 2 Comments 

Dublin Marked on MapSome of the leadership in Ireland are pushing for heftier restrictions on electronic cigarettes. A new bill proposed by two senators would ban the sale of electronic cigarettes to anyone under the age of 18 along with banning their use in bars, restaurants, and workplaces. As well, the bill would place restrictions on the advertising and marketing of e-cigs similar to those on tobacco cigarettes.

Ireland has among the toughest anti-smoking laws in the world. Their public smoking bans apply not only to bars and restaurants, but also to any general workplace, healthcare and educational facilities, public transit, and any enclosed public space. As well, tobacco packages in Ireland are required to include graphic warnings. Ireland is also on track to be the second country in the world (after Australia) to adopt plain packaging laws for cigarettes.

Ireland_island_flagSo it’s not much surprise that the country is pushing fast for all-inclusive electronic cigarette legislation. Two senators, Averil Power and cancer specialist John Crown are behind the new bill. Even so, Crown admits that for some individuals that can’t quit smoking, “it can be better to to use e-cigarettes.”

He goes on to argue that there are a new and different set of risks associated with electronic cigarettes. Primarily, he argues that shoddy construction and materials can result users inhaling metal particulates and synthetic constituents known to cause complications. While this is true, it remains that many experts believe that the worst, most harmful electronic cigarette can be no more harmful than 5% of the harm of tobacco cigarettes. This is because 99% of the harm caused by tobacco cigarettes is caused by the smoke and no explicitly by the compounds in them.

Senator Power argued that the new regulations were necessary to inform users that electronic cigarettes are still harmful — even if less so than tobacco cigarettes. She went on to argue that “Bystanders, particularly children, deserve to be protected from the passive inhalation of e-cigarette vapour.” Clearly she is unaware that recent studies have found no discernible harm from secondhand electronic cigarette vapor.

You can read more about the new bill right here.


Media Is Beginning To Call Itself Out On Shoddy E-Cig Science Coverage

January 28, 2015 by · 1 Comment 

e-cigaretteA study from the Portland State University showed the existence of formaldehyde in electronic cigarette vapor when a high-voltage was used to produce the vapor (essentially, when overheating the device). Devices using low-voltage (more common among e-cig users) produced no measurable formaldehyde.

Media took this study immediately and began spinning it as proof that electronic cigarettes were as deadly — and likely more deadly — than conventional cigarettes. They based this on the fact that formaldehyde is a known carcinogen and more formaldehyde must mean more cancer. However, this ignores two things: 1) that under normal circumstances, little to no formaldehyde is found in e-cig vapor, and 2) that other constituents in cigarette smoke cause varying levels of harm far greater than that of e-cig vapor.

Even the New England Journal of Medicine tweeted about the study stating that “Authors project higher cancer risk than smoking.”

But according to coverage from Joe Nocera at the New York Times, the researchers themselves were not happy with the way their research was spun.

According to one of the researchers: ““It is exceedingly frustrating to me that we are being associated with saying that e-cigarettes are more dangerous than cigarettes. That is a fact not in evidence.” He also explicitly disagreed with the characterization of the NEJM tweet.

Jacob Sullum — a voice of reason in the debate over electronic cigarettes — had already debunked the value of the study.

California Senator Seeks Statewide Public Vaping Ban, Says Nicotine Kills

January 27, 2015 by · 1 Comment 

402283_be5f150a9e188d1bf78a87f764741686California state senator Mark Leno is pressing hard against the electronic cigarette industry, and it appears he believes the worst people are saying about vaping. As part of a push to ban indoor vaping and sales to minors, Leno said hundreds of thousands would die from e-cig use.

According to an article covering a new bill proposed in California, 121 American cities now ban e-cig and vapor device use in public spaces. Thus far, no place seeking or implementing these bans has provided compelling evidence that it was necessary. General arguments include protection from secondhand e-cig vapor, preventing smoking initiation through the “gateway” of vaping, and avoiding the loss of gains made in anti-smoking efforts.

However, studies suggest that there is no harm caused by secondhand vapor (which dissipates in 20 second rather than smoke’s 20 minutes). Market evidence also suggests that electronic cigarettes lead to less smoking and may actually prevent wouldbe smokers from starting. Lastly, it appears that in the absence of a real alternative, reduction of population smoking rates below 20% is nearly impossible.

Leno has been listening to all the naysayers though. His comments surrounding the need for the new bill are some of the most extreme I’ve seen.

CA_Flag_iStock_000001823153Small“Whether you get people hooked on e-cigarettes or regular cigarettes, it’s nicotine addiction and it kills,” said Leno. “We’re going to see hundreds of thousands of family members and friends die from e-cigarette use just like we did from traditional tobacco use.”

There is so much wrong with this statement alone. Nicotine only kills in amounts so large that no smoker or electronic cigarette user could consume a lethal dose under normal circumstances. The liquid in electronic cigarettes has already been found to have toxicity less than that of dish soap.

As for the hundreds of thousands that will die at the hands of this those selling electronic cigarettes, the scoreboard currently marks in favor of e-cigs. One expert calculates that between 10,000 and 20,000 individuals have saved themselves from death by smoking already with the help of e-cigs and vapor products.

Education and information is a powerful tool in the debate over electronic cigarettes and vapor products. It appears Leno has neither.

FAA Advises Commercial Airlines Only Allow E-Cigs In Carry-On Luggage

January 26, 2015 by · 1 Comment 

plane-31_1261755576-300x175The Federal Aviation Administration has issued a warning to commercial airlines advising that they prohibit passengers from leaving electronic cigarettes in their checked luggage. What is surprising about the advisory is that is suggest only allowing electronic cigarettes and vapor devices in carry-on luggage rather than advising a total ban on flying with the products.

The Transportation Security Administration has already weighed in on electronic cigarettes. According to their rules, e-cigs are allowed through security and on planes.

However, a few instances of smoldering e-cigs on planes has forced regulators to consider reviewing policy on the devices. The risk of fire is low, but not impossible. But surprisingly, the FAA didn’t go with a pure ban as some might have expected.

tsa-agent-300x168The statement from the FAA cited several incidents of fires started by electronic cigarettes in cargo holds. If the devices are in carry-on when something happens, the fire can be put out far more easily — and the issue is not yet common enough to warrant a total ban.

A similar agency under the United Nations issued a similar statement. All in all, it seems these groups recognize that individuals will fight to take their vaping devices with them. It’s also promising to see a group view a small number of instances without freaking out and raising all the alarms possible.

This is certainly good news for those vapors that do a lot of flying.

E-Cig Taxes Are Probably Inevitable, But That Won’t Stop The Industry

January 23, 2015 by · 1 Comment 

e_cigarettes-safe-or-notTaxing electronic cigarettes and vapor products is the latest way many state legislators are hoping to pull in some quick cash. While the industry continues to grow by double or more every year, policymakers are eying revenues with hope and envy. Many experts say that hefty taxes may only serve to send vapers back to smoking (or keep smokers from attempting to transition away from smoking in the first place). This seems unlikely to deter many politicians looking to claim they’re closing budget gaps, discouraging smokers from smoking, and protecting local youth with a single move.

Tax rates of up to 95% have been proposed (or passed) in some areas. Meanwhile, others are considering simply applying regular tobacco cigarette taxes to all e-cig and vapor products and accessories (which might be difficult given e-cigs aren’t sold in packs remotely similar to that of conventional cigarettes). Some propose these taxes simply as a revenue stream for their locales while others claim a sin tax is necessary to reduce smoking and protect the health of the public. Sin taxes are generally considered bad policy by political experts.

taxes-main_full1Many intelligent policy critics are calling these taxes exactly what they are — short-sighted money grabs with virtually no evidence that they are actually necessary. There does not yet exist any evidence that electronic cigarettes and vapor products cause a net detrimental effect to public health. In fact, preliminary evidence suggests that these products existing on the market result in reduced total smoking and reduced total harm from the consumption of nicotine.

That won’t likely stop these taxes from passing in some areas in the long term. While there are plenty of logical reasons for allowing a more free and open market for electronic cigarettes (end the smoking epidemic being one of them), many states will simply refuse to pass up the tax revenues. Tobacco is hardly the only area where states levy their own taxes. Spirits, Beer, and Wine is another. The state taxes on spirits alone range from as much as $18.23 a gallon all the way down to nothing depending on the state.

In the long run, many states will likely include some kind of tax on the products. Ultimately, electronic cigarettes and vapor products are a luxury/recreational product like alcohol, tobacco, caffeine, and marijuana. Silly or not, there is little defense against these passing if legislators are determined to make it happen.

e-cigaretteHowever, these will not stop the industry. In fact, these taxes may only prove to legitimize the industry and could add complication to efforts to fight the products in the long run. In order to set a tax on these products, states must define what they are.

If states determine them to be tobacco products, then any e-cig lacking tobacco-originated nicotine may be exempt. For example, lighters are not taxed as tobacco products. But if e-cigs are given their own definition, then additional legislation based on them being treated as tobacco products (like smoking bans and advertising restrictions) become quite problematic. Thus far, this simple issue has slowed a great deal of regulation from getting passed.

sin-taxBut still, even if these taxes pass, the e-cig industry won’t cease because of them. Even at a 95% tax — doubling the cost of e-cigs and vapor products — the cost of vaping will generally be distinctly cheaper than that of smoking. Using only single-unit disposable e-cigs (the highest cost per puff in the industry) with the highest tax rate would still be cheaper than smoking in most states (though perhaps not by much). At the same time, the high cost of tobacco cigarettes hasn’t stopped people from smoking — so it seems unlikely it will stop people from vaping.

Even with hefty, well-designed taxes, many vapers will likely move to online, black market, or do-it-yourself solutions to fulfill their vaping habit. In the case of cigarettes, it’s not uncommon for individuals to drive across state lines to avoid higher tobacco taxes.

The point is that the industry isn’t going anywhere. And while vape shops might suffer from the higher taxes, I believe they will remain a viable source business opportunity for those dedicated for the community.

Study Finds Formaldehyde in E-Cigs, But Results Weren’t Exactly Normal

January 23, 2015 by · 1 Comment 

PortlandStateA study at Portland State University found significant levels of a “formaldehyde-releasing agent” which — according to researchers — effectively resulted in 5 times the formaldehyde content than that of tobacco cigarette smoke. Already the study is making the rounds through various debates about e-cig use and regulation.

However, it seems the study was not conducted under normal e-cig use conditions and these results represent a unique scenario not common to any that know how to use electronic cigarettes.

You can read about the original study right here.

The findings were published in the New England Journal of Medicine. But those findings are questionable at best.

E-Cigarette-Summit-Uk-VapingDr. Konstantinos Farsalinos, a prominent researcher of electronic cigarettes, posted an explanation of what’s wrong with these results.

Mainly, he argues that without sufficient understanding of how electronic cigarettes function, the likelihood of a “dry hit” is high and will alter the results of any study into the vapor produced. Past studies of Farsalinos’s own work had actually been forced to throw out results because of this very issue.

Dry hits are when the heating element works too quickly or with too little liquid and burn the surrounding material rather than vaporizing the liquid. In this situation, the materials vaporized are not those meant to be — and often results in high concentrations of metal particulates, polymers, and, indeed, formaldehyde.

Some experts have even argued that the worst and most unhealthy vapor hit from an electronic cigarette will always pale in comparison to that of conventional tobacco cigarettes.

One Year Later, Legalization Has Not Yet Destroyed Colorado

January 21, 2015 by · Leave a Comment 

marijuana_legal_gavel_620x350Marijuana legalization throughout Colorado occurred one year ago. Despite what many opponents had claimed would be the result though, the state seems to be doing fine.  Not just fine, but $60 million richer due to pot taxes and without any apparent increase in crime. All things considered, this could be called a victory for legalization and may lead to many other states following suit.

Many in the business and community of electronic cigarettes and vapor devices prefer to avoid the topic of marijuana use. Many fear that a connection between e-cigs and illicit drugs (even those legal in some areas) would only contribute to further demonization of the products by their opponents.

ColoradoBut avoiding intelligent and logical discussion does nothing to help anyone. The parallels between the war on drugs (particularly marijuana) and the campaign against electronic cigarettes are virtually impossible to ignore. It’s no wonder one of the strongest voices against the war on drugs (Jacob Sullum) occasionally argues against the war on e-cigs.

When marijuana legalization is proposed, the arguments against are often very similar to those against supporting or allowing electronic cigarettes to be sold and marketed. The most common point: Protect the kids!

detail_86_cs-co102-Colorado-600Well, after a year of legalization, reports suggest that legalization has been good for Colorado. Not only did the state pull in $60 million in taxes and thousands of jobs from the new industry, but it also seems nothing major has changed for law enforcement. Police in the state say police work hasn’t changed significantly since legalization occurred.

Similar benefits seem to be available for places that don’t completely kill the electronic cigarette industry in their neighborhood. Vape shops bring new jobs and taxes to areas and access to e-cigs cuts down on the public health cost of nicotine use in the area by replacing smoking with the far less harmful vaping.

No one would make the argument to regulators that marijuana legalization works, so leave e-cigs alone. But as the public and lawmakers become more acquainted with smart regulation of complex issues rather than all or none regulation, we might see a more effective and fair approach to e-cig regs.

Mexico Considers Electronic Cigarettes Illegal, Seizes 9,455 Units and Closes 2 Stores in Capital

January 20, 2015 by · Leave a Comment 

banderamexHealth authorities in Mexico decided a bit ago that rules banning non-tobacco products that resemble tobacco products in brand, design, or even sound, apply to electronic cigarettes. These rules originally focused on keeping things like cigarette candies from further encouraging kids and teens to view smoking as cool and unharmful. It is also likely these rules were designed to combat sale of products which promote illegal drug use.

But electronic cigarettes weren’t a part of the discussion when these rules were made — nor was the concept of a cigarette-like quitting aid on anyone’s mind. Since electronic cigarettes came to market, Mexican authorities have decided that they violate the law and have been fast to denounce the products and claim they show no evidence of success as smoking cessation products. But like in so many other places, people are purchasing e-cigs to that very end regardless of what authorities say.

Just this month, two shops selling electronic cigarettes in Mexico’s capital were closed down and some 9,455 e-cig units (e-cigs and accessories) were seized by authorities. This is a major step up in action from the roughly 2,200 units seized over the previous two years combined. This may be an indication that the government is going to push harder against the products from now on.

You can read about the seizure here.

It’s no surprise Mexico’s leadership is gung-ho about fighting smoking — even to the point of being counterproductive. The smoking rate there is rather high. Roughly 37% of males in the country smoke. Health authorities there have gone out of their way to tell the public that there is no evidence that electronic cigarettes work to the end of cessation. They also raise warnings about “unknown” contents and harms.


E-Cigs Could Turn the Concept of Smokers’ Rights on its Head

January 19, 2015 by · Leave a Comment 

imagesToday seems like as good a day as any to think on smokers’ rights. The concept came about in the last few decades. Many argued that it grew mostly as a way to protect Big Tobacco profits and the taxes our national, state, and local governments enjoy because of them. Meanwhile, others argue that they are an essential part of allowing legal use of a product despite its addictive qualities.

Smoker’s Rights tend to come up most often with regards to the elderly and mentally disabled or mentally ill. Despite the high cost of medical care for even the most infirm of smokers, caretakers risk legal action if they deny access to cigarettes. Even individuals arguably incapable of making informed decisions about smoking (those with schizophrenia for instance) cannot be prevented from obtaining cigarettes.

article-1390018-0C39A16400000578-384_468x683There are plenty of arguments for this, but the most successful tends to be that for as long as a highly addictive substance is legal, those addicted to it have a right to access. The argument isn’t really used to the same end with other legal addictions like alcohol or caffeine because these products don’t benefit from these groups to the same degree as cigarettes.

In the United States for instance, the mentally ill account for 45% of all tobacco cigarette sales. Without smokers’ rights preventing well-meaning caretakers from forcing their patients to quit, a significant chunk of tobacco profits might disappear.

But electronic cigarettes bring a new opportunity to the debate on smokers’ rights. With them, caretakers might provide patients with the ability to consume nicotine without much of the harm (99% according to some experts) they would normally suffer.

defiance-one_puff_at_a_timeAlready, this is a trend that has been occurring in jails throughout the nation. Smokers’ rights have pushed jails to provide access to cigarettes for inmates — a shaky argument in the face of those that argue convicts have few rights. However, many jails have begun opting for the sale of electronic cigarettes to inmates in place of tobacco cigarettes.

While it may only be starting with jails, the same changes might begin occurring with homes for the elderly or care facilities for the mentally ill. Electronic cigarettes are similar enough to smoking that rights arguments may soon loose their slant towards tobacco cigarettes.

And while youth smoking is the foundation of much of the world’s smoking epidemic, smokers’ rights has done much to deeply ingrain smoking in our nation in a way that, until now, seemed irrevocable.

GlaxoSmithKline is Losing Nicotine Patch and Gum Sales to the E-Cig Market

January 16, 2015 by · Leave a Comment 

GlaxoSmithKline-Drug-Closer-to-European-ApprovalSales of many smoking cessation products appear to have been on the decline since electronic cigarettes joined the market at large. Some studies and many consumers suggest that electronic cigarettes work better than “approved” methods of cessation (even though they can’t be marketed as such). Even for those smokers that don’t quit, e-cig use appears to regularly help them reduce their total smoking by half or more.

Meanwhile, many smokers have become pretty jaded about approved quitting methods. Studies show only a thin improvement in quit rate between cold turkey (9%) and products like nicotine gums, lozenges, patches, and various drugs (often 10-12% at best). However, more recent research suggests that smokers that quit almost always (99% of the time) return to smoking eventually. So these 10-12% quit rates only really apply at the 1 year mark. Beyond that, real success rate is far lower. Even quitting cold turkey has this problem.

This has led a lot of smokers to give up on giving up smoking. A great many are simply tired of spending hundreds or even thousands on all the various ways someone might manage to quit with little to no success. E-cigs sit in a wonderful limbo between quitting and smoking which allows smokers to replace the act with 99% less harm and without requiring a user to give up any of the accompanying habits or rituals. This very fact meant that by July of 2013, 25% of all smoking quit attempts in the UK were done with e-cigs. That percent is likely to be much higher now.

gumAccording to a report from Reuters, GlaxoSmithKline (the pharmaceutical giant behind a number of smoking cessation products including Nicorette, NicoDerm, and Zyban) has been suffering significant drops in their cessation product sales. The the report doesn’t say by how much, but it is enough that the company felt the need to comment on the changing market and why they aren’t attempting to get in on the booming e-cig industry. While that might appear to be a good idea for them, they seem content to view the industry as too controversial. In fact, they’ve been lobbying against the industry for some time now.

According to its chief executive, GSK considered getting into the industry for “a few days” but decided there wasn’t enough evidence of risk and benefit yet to “play” (as he put it). It’s possible they want the industry to sound like an illegitimate participant in an otherwise legitimate market. If GSK was really interested, they’d do the studies necessary themselves. However, it seems likely that they don’t want to participate in a market unless it is so hosed with regulation that only a small number of ultra-large companies can compete (a la the pharmaceutical industry at large).

It’s possible this statement from GSK was a necessary one to respond to investors asking why the company is passing on an industry that has been doubling in size annually for more than 5 years now. While they can’t be expected to be involved in everything, they should have a pretty good reason why they’re letting their cessation sales plummet.

Many Vape Shops Are So Much More Than The Sum Of Their Parts

January 14, 2015 by · 1 Comment 

unnamedsJust before the turn of the new year, I had the pleasure of being a guest at Cherry Vape’s end of year and 5-year anniversary party. Cherry Vape was one of the earliest vapor products companies around, and I’ve known the owners for nearly two and a half years now. They got their start primarily making and selling custom drip tips and have since branched out into selling full devices and juices. Just this past year, they opened their first vape shop — CV Vape Den in Port Chester, NY.

In that time, they’ve quickly and clearly become a meaningful part of their local community. Even at the state level, they drew the attention of Senator George Latimer — who is an ally to the industry due in large part to the efforts of Cherry Vape and others in New York to educate state leadership. Latimer even brought a state certified certificate to commemorate the end of the company’s 5th year (picture below).

All in all, a wonderful crowd enjoyed a very pleasant night which few shops could (or would) offer at the end of the year. Even if a shop might do something like this, there are few that have the customer admiration and support to draw such a refreshing crowd. Imagine going to a holiday party at your local barber shop or hardware store (I’m sure it happens somewhere, but it’s certainly not the norm).

unnamedWhat all this points to is just how much vape shops can and are becoming a meaningful community staple. Those vape shops that do it right are more than just a small retail establishment — they are a welcoming social atmosphere where people can meet and hang out. Those shops that make their patrons both comfortable and well educated are likely to reap long-term benefits of both fierce customer loyalty and a smarter user community.

This is not an easy thing to create these days. The closest shop experience I can relate to these is that of game stores which offer tables for customers to play Magic: The Gathering, Dungeons & Dragons, and other various games I would mention, but the average reader probably wouldn’t recognize. But these shops are exceedingly difficult make profitable. The overhead cost of a physical location pushes the price of games higher than that which can be purchased online. A game which costs $50 to $60 in a game shop often runs closer to $35 to $45 online.

Though similar issues may plague vape shops, the ability to sell product regularly and consistently to repeat customers will likely diminish this issue. And rather than tables and folding chairs (a la the game shops), many vape shops sport far more comfortable couches, cushioned seats, and the refreshing scent of various vaporized flavors.

Though smoking remains a social act in many ways, the days of purely social smoking are all but gone. Without the ability to do it indoors almost anywhere, smoking is relegated to quick runs outside (especially in cold months). Meanwhile, vape shops offer all the benefits of smoking — including the social aspects — without much of the social, financial, and medical drawbacks.

As much as e-cigs and vaping products are replacing smoking, vape shops may soon replace what’s left of smoking lounges, cigar clubs, and smoker-friendly bars.

More Troubles for Lorillard/Blu as It Now Must Fight University of Kentucky for Right to use “Blu Nation”

January 13, 2015 by · Leave a Comment 

blu-events-350x350UPDATE: This dispute appears resolved. Blu will be allowed to use its Blu Nation trademark.

Back in May, it appears that Lorillard filed for a trademark of “Blu Nation” which it planned to use for its Blu electronic cigarette customer loyalty program. Now it seems the University of Kentucky is fighting the application as it claims the trademark will infringe on their “Big Blue Nation” trademark — which they’ve had since 2004.

The fight could be a tough one for both sides.

While UK’s trade mark has existed for longer, it is often very difficult to defend descriptive word trademarks. Big Blue Nation could apply to any large national group that uses blue as its signifying color. It’s be like owning a store called the Large Hat Store and then suing anyone that creates a Hat Store.

At the same time, Blu Nation is, one might argue, reasonably different in both spelling and use. They also apply to completely different campaigns — a primarily sports based fan phrase versus as fairly confined consumer loyalty program. Trademarks are allowed to overlap if they apply to different areas.  So there can be a Bob’s Retail Outlet and a Bob’s Hair and Nail Salon at the same time. Want a real life example? How about Njoy — which is used by both an electronic cigarette brand and an adult toy company.

p2387515dtBut the UK is focusing on the argument that the new trademark will dilute the value Big Blue Nation and possibly even tarnish it by associating the two together. This could be a successful argument if the arbitrators accept that relating electronic cigarette use to something does in fact “tarnish” its value. Thus far, there’s no evidence e-cigs deserve this kind of treatment — though Lorillard as a primarily tobacco cigarette company probably does.

Meanwhile, Lorillard may have a difficult fight as well. Often trademark fights are simply determined by who got there first. And no matter how neutral the arbiters might suggest they’re being, it may be difficult for them to side with a tobacco company over a university in any dispute without angering a great many educational and anti-smoking advocacy groups and citizens. Even a compromise might be spun as a win for Big Tobacco.

You can read more about the fight right here.

UK Rugby Team’s Club Rescinds E-Cig Ban To Help Smoking Fans Make Better Health Choices

January 12, 2015 by · Leave a Comment 

truvape.jpg-pwrt2The Warrington Wolves is a rugby team based in Warrington, England. Some time ago, leadership (like that at many sports clubs) decided to ban electronic cigarette and vapor device use as part of their anti-smoking policy. But with the signing of a new sponsorship deal with e-cig company Truvape, the club rescinded its decision and is now both allowing vaping on the premises and is selling Wolves-branded electronic cigarettes in its shops.

Club representatives focused primarily on the health aspects of the decision rather than the financial upside for the club. In short, allowing smoking fans the option of e-cigs would cut down on the harm they do to themselves and any bystanding non-smoking fans.

According to the Wolves’ commercial manager, “We are firmly committed to helping our fans make informed choices, particularly when it comes to health and fitness. Obviously the best option is to never smoke at all, but as a percentage of our fans are already smokers, we are pleased to be able to encourage them to consider switching to alternatives…”

E-Cig-I-TeamThough he admitted the original ban was set as a just in case precaution against the new industry, leadership at the club has since learned more and believe allowing the purchase and use of e-cigs is ultimately a good thing for their fans’ health. I’m sure Truvape made sure the club knew everything there was to know about the products before jumping into the deal. Meanwhile, it can’t hurt that reportedly more than 2 million people in the UK have switched to electronic cigarettes.

You can read more about the change in policy right here.

This is not the first club to allow vaping nor is it the first to place a ban and then rescind it. But now that marketing and advertising budgets for the industry are becoming more robust, it’s likely more changing like this will be made in the future.

Of course it’s easy to view this change skeptically and critically and assume it’s all about the money. Perhaps the Wolves leadership just have dollar signs for eyes. But even if this is the case, profit can be a great motivator to do the right thing — in this case, providing fans with a less harmful alternative to smoking. Meanwhile, the club is likely to breed less ill will among smoking fans as it shows there is a compromise alternative available.

Indiana Lawmakers Eye 24% E-Cig Tax to “Stop the Trend in its Tracks”

January 9, 2015 by · 3 Comments 

4nwstatefair.186135A lot of states are starting to salivate at the thought of taxing the rapidly growing electronic cigarette and vapor products market. Some aim for a nearly 100% tax on the products. Often the argument is that the products should be taxed to reduce use smokers and prevent consumers from becoming new nicotine addicts. Meanwhile, most critics call these tax proposals nothing more than a shortsighted money grab.

The latest state to join in on the money grab appears to be Indiana. New legislation proposed there would not only treat e-cigs as tobacco cigarettes for the purposes of marketing and use bans and restrictions, but would also tax all wholesale transactions of the products by 24%. State Attorney General Greg Zoeller is backing the bill and has already told reporters that he hopes it will “stop the trend in its tracks.”

The bill is sponsored by State Reps. Edward Clere (R-New Albany) and Charlie Brown (D-Gary) — which is unusual. Often, hefty regs for e-cigs are a partisan topic — democrats for tight regs and republicans against. In this case, a democrat and a republican are working together on the bill. It seems likely they both expect to win points with constituents by claiming they’re saving kids and fighting the tobacco big bads.

You can read more about the bill here.

Indiana-welcomeMost recently, Washington state leaders began pushing for a 95% tax on the market. Hawaii, Indiana, Kentucky, New Jersey, Oklahoma, Oregon, Rhode Island, South Carolina, and Vermont have all considered or are considering such a tax. Meanwhile, New York, Michigan, Ohio, and North Carolina have all enact some type of tax aimed at electronic cigarettes, vapor products, or the nicotine sold for their use. So this is not an uncommon push.

The reasoning isn’t as sound as the backers of these bills might hope. Those looking to snuff out the industry are unlikely to do so with these taxes. Similar taxes on cigarettes haven’t stopped very many from smoking and often send smokers to other places — including the black market — for their fix. Historically, sin taxes and harsh regs against things otherwise up to free adults to use don’t go over very well.

At the same time, there isn’t really any evidence that the industry needs to be stopped. So far, market research and scientific studies show that an open market for electronic cigarettes results in a reduction in smoking and a significant decline in the harm caused by nicotine use. If anything, helping the e-cig market seems likely to dramatically reduce smoking — by helping smokers quit and keeping those that would begin smoking from doing so by offering a safer alternative.

Utah Driver Crashes While Retreiving Dropped E-Cig From Passenger-Side Floorboard

January 7, 2015 by · Leave a Comment 

Screen-Shot-2015-01-06-at-5.43.20-PMHere’s a word of warning for those out there that drive and use electronic cigarettes or personal vaporizers at the same time.

A driver in Utah nearly traded his life for his e-cig this week. He was driving in the early afternoon and dropped his e-cig on the passenger side floorboard of his car. While reaching for it, he swerved into oncoming traffic and collided with a Chevy Tahoe pulling a trailer.

Quite luckily, no one was injured and no other vehicles were involved in the crash. This remains, however, an example of how quickly things can go bad when our habits get the better of our attention.

trafficNot long ago, the first instances of drivers being pulled over for using e-cigs popped up. The argument (at least in New York) was that e-cigs counted as portable electronic devices which are not to be used while driving. However, these laws were created and are written explicitly with cell phones, laptops, and tablets in mind. As e-cigs were not specified in these laws, applying them to e-cigs is dubious work.

However, if incidents like the one in Utah become more prevalent, it’s very likely states will start trying to add e-cigs to these laws. This might be difficult in places where smoking while drive is not also prohibited — since that is a more similar act than use of a cell phone.

Another argument used to make e-cig stops is that individuals might be using illicit drugs with them. This has not been a terribly productive avenue as anti-drug efforts are rarely thought out enough to work. But then again, if the incident in Utah becomes more common, this won’t need to be an argument.

You can read about the crash right here.

Lorillard/Blu’s E-Cig Sales Are Plummeting

January 6, 2015 by · Leave a Comment 

lorillard-tobaccoDuring the third quarter of last year, Lorillard’s electronic cigarette sales fell by nearly 40%. This followed another drop in sales the previous quarter and has led a few to question whether the company’s e-cig branch was worth the investment.

Lorillard bought its way into the e-cig market with its purchase of Blu eCigs in April of 2012 for $135 million. Blu was then arguably the biggest and most recognizable brand of electronic cigarettes on the market. It almost immediately began plunging millions into an aggressive advertising, marketing, and distribution strategy that landed Blus in almost every convenience store in the nation.

Granted, the company still pulled in $38 million in electronic cigarette sales during the third quarter of 2014, but the trend is definitely sending sales further downward.

Blu-Cigs-300x289There are a few reasons this could be going on. It’s like to be related to two major trends in the US vaping and e-cig market. First, it appears most e-cig users naturally progress to personal vaporizers and higher level equipment over small models (or simply start with the more powerful devices).

The second likely factor is that Lorillard’s role as a tobacco provider keeps many e-cigs users from purchasing Blus. There remains a good deal of distaste for tobacco companies. For Lorillard, it’s no different (especially given that they’re being purchased by Reynolds).

When the purchase of Lorillard by Reynolds was announced, some questioned Reynold’s decision to sell Blu (along with some other brands) to Imperial Tobacco. However, with sales plummeting as they have been, this decision shows some serious foresight.

You can read a bit on some analysts’ perspective on the company right here.

Vape Ranks 3rd Most Used Word of 2014 Behind Things That Aren’t Exactly Words

January 5, 2015 by · Leave a Comment 

words_620x258Every January, the Global Language Monitor puts out its list of most used words of the previous year. This year, Vape has made its first appearance on this list ranking as the third most used word of 2014. The only “words” to beat it were the heart emote (<3) and the hashtag symbol (#).

This isn’t much of a surprise. The past year has been a meaningful one for electronic cigarettes and vaping devices. In addition to being named Oxford’s word of the year, Vape was also added to Websters Dictionary. As well, the politics and arguments surrounding the industry hit a fever pitch as evidence is beginning to suggest that teens are picking up e-cigs now more than tobacco cigarettes. It also looks like the industry nearly tripled in size over the last year (maybe more).

Meanwhile, it’s hard to beat things that one might hardly call words. Hashtag landed the third spot in 2013 only losing to Fail and 404 (again, an unusual “word” which landed the top spot).

GLM-LogoThere’s a lot to be said about the evolution of language with regards to symbols landing the first and second slot, but it is notable that vape is the highest ranked word that isn’t normally used as a symbol. It highlights just how much this new innovation has infiltrated our lives and the enthusiasm with which individuals on both sides of the debate use and reuse the word.

Ranking words that fell behind Vape for 2014 include nano, photo bomb, transparency, sustainable, clickbait, and comet.

You can see the full list for 2014 right here and 2013 right here.

Carl Phillips: More than 10,000 Americans Are Alive Today Because Of E-Cigs

January 2, 2015 by · 1 Comment 

Professor-Carl-Phillips-e-cigaretteAs a final post for 2014, Carl Phillips made a bold and encouraging statement. By his calculations, somewhere between 10,000 and 20,000 (likely around 16,000) Americans that were likely to have already died of tobacco-related illness are alive today because of electronic cigarettes and vaping devices. That’s quite the statement.

You can read about all this at Phillips’s blog.

These numbers are based on figures Phillips has been following since 2009. If they continue, by then end of 2015 some 400,000 Americans will have saved themselves from eventual death (pre- or post-2015) by tobacco by switching to or quitting with the help of electronic cigarettes. Given that roughly 440,000 Americans die each year from tobacco-related illness, that is no small feat.

In case you don’t know, Phillips is an avid supporter and prolific researcher of electronic cigarettes. He’s also the Scientific Director for CASAA (the Consumer Advocates for Smoke-Free Alternatives).

CarlVPhillips1He goes on to argue that if the FDA had its way in 2009 and managed to completely ban e-cigs from the market, more than 10,000 Americans would not be alive today. That number should be rubbed in their face every chance one gets. Is there someone you know on the teetering edge of death by tobacco that has quit with the help of e-cigs? If so, the FDA’s failure to ban e-cigs may have saved their life already.

Even individuals that continue to smoke despite using e-cigs are better capable of cutting down on their smoking (many by half or more). This is the great thing about harm reduction being an option for smokers. When total abstinence isn’t possible (which is often), reducing total harm should be the very next goal. By getting rid of the smoke, e-cigs significantly cut the harm (many experts say by 99%) of nicotine use.

So if you’re a smoker and transitioning to e-cigs isn’t already one of your New Years resolutions, maybe you should add it to the list.

Smoking Regs in South Korea Turn a Few Smokers Violent, But Could Be Good for E-Cigs

December 30, 2014 by · 1 Comment 

SmokingBan_KoreaAs of January 1st, the price of cigarettes in South Korea will jump by nearly double. The country is taking great pains to demolish the smoking epidemic there. In addition to the price hike, smoking in bars, restaurants, and cafes will be banned, and graphic decaying teeth warnings will be applied to packaging.  Individuals that break the smoking ban will be fined 100,000 won ($90 US) and shop owners will be fined 5 million won ($4,550 US).

The jump in price has spurred a run on nearly every cigarette pack in the country before they double in price. At least two incidents of violence occurred as a result.  One man got violent when told by convenience store staff that there was a limit on packs per customer. Another man hit a store manager twice in the face just for saying that they were sold out. Perhaps the nicotine withdrawal is already getting to people.

korea_smoking_banMeanwhile, it seems these regulations don’t really apply to electronic cigarettes (or they apply to a lesser degree). This has caused a massive surge in vaping device sales and could bode well for the e-cig market there. According to Korea’s biggest online shopping site, sales of e-cigs are 1,614 percent higher than they were this time last year.

Not just e-cigs, be all things smoking cessation and tobacco alternatives have been flying off the shelves. People want to quit before it gets a lot more expensive.

Smoking has been a big problem in South Korea. Around the world, the likelihood of being or becoming a smoker is significantly higher for individuals in the military. South Korea has a mandatory 2-year stay in its military for all male citizens. It’s during this time that many of them become smokers. So about 40% of the nation’s men smoke while only about 5% of its women do.  They’re hoping to change that.

You can read more on this story right here.

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