Alternative E-Cig Customer Groups That Could Make Your Business
Somewhere along the way, someone probably said, “You know who needs e-cigs? Prison inmates.” This small thought led to a specially designed e-cig for customers that spend their time behind bars. So far, we’ve only heard of one prison offering electronic cigarettes to inmates (at a price of $13.50 per disposable), but we’re willing to bet there will be more to come.
This got us thinking about what other alternative e-cig user groups might need a specially designed e-cig or require particular market targeting:
Individuals with Schizophrenia
There is a high smoking rate among schizophrenics. This is problematic because traditional quit methods can be downright dangerous for individuals with mental health issues. On one side, drugs can very easily conflict with anything they might be taking to keep themselves level. On the other, quitting cold turkey often reeks havoc on their chemistry and can just as easily send them over the edge.
Luckily, electronic cigarettes have proven rather successful at helping individuals with schizophrenia transition away from cigarettes and without significant side effects. They do this by providing nicotine without any major active ingredients. If a company were to focus in on this group, it could probably design a nicotine-only e-cig with almost no pharmaceutical impact beyond offering nicotine. This might lead to other groups which require nicotine but can’t afford adding anything else to their system (Parkinson’s and Alzheimer’s patients come to mind).
So let’s say you work all day in an environment filled with flammable and combustible material. That smoking habit could be quite the problem. Either you spend 10 minutes cleaning yourself up before stepping far, far outside for a 5 minute smoke break, or you risk creating quite the insurance claim. Either way, smoking is a habit that increases risk to more than just your health and lowers productivity when it has to be done far away. Really, I wouldn’t even want to be carrying a lighter on me in certain jobs.
An e-cig designed with a few more fail safes and maybe even an enclosed and static retardant casing might be the kind of thing a company would pay to be able to give their staff instead of letting them walk around with cigarettes and lighters. We’ve already discussed how increased productivity alone might be a good enough reason for this, but perhaps cutting the risk would help make the argument too.
So perhaps this would involve making “real” e-cigs. But as e-cig become more of a thing, film makers might find themselves with more excuses to include them in movies. Maybe they want to give a modern feel, maybe they’re portraying a character that uses e-cigs, or maybe they just want something that looks futuristic. What ever the reason, e-cigs (real e-cigs, that is) don’t tend to look great in video. The vapor is often thinner than the smoke people are used to seeing and the electronics are often hardly noticeable (even the stuff that lights up).
Perhaps traditional special effects companies will deal with this, but any company that can make an e-cig that looks like what people want to see, might do rather well. Anytime your e-cig gets in a movie or video, that’s just free advertising. This would be as much about the design of the e-cig as making e-liquid and mechanics that produce a real smokey cloud. Blu already got one of their e-cigs in a small science fiction production. Maybe something with the brightness of a lightsaber and the kind of cloud you expect from a fog machine will hit a certain customer base that cares a lot more for looks than experience.
Can you think of any more? Let us know in the comments below!